Humanizing Your Brand: The Key to Connecting with Clients in Professional Services | Ep 338

In this episode of "Leadership Powered by Common Sense," Doug Thorpe hosts Leonard Scheiner, a branding and marketing expert for professional service firms. Leonard shares his journey from a small town in California to becoming a Chief Marketing Officer and founding his own PR agency. The discussion emphasizes the importance of branding and marketing for small businesses, particularly in the professional services sector. Key insights include understanding client needs, tailoring communication, creating personal connections, leveraging media exposure, and the power of storytelling. Leonard also offers practical training and resources for service-based business owners to enhance their marketing strategies.