The Power of Personal Values in Marketing: Aligning Your Business with Your Authentic Self

In this episode of "Leadership Powered by Common Sense," Doug Thorpe hosts Kirstin Carey, an entrepreneur with a rich background in marketing and sales. Kirsten shares her journey from college to becoming a successful entrepreneur, focusing on health-related businesses. She discusses the challenges of social media advertising and the importance of authenticity in building client trust. Kirsten emphasizes aligning marketing strategies with personal values and adapting to market changes. The conversation also touches on the evolving coaching industry and the need for a client-centered sales approach. Kirsten now consults businesses on improving sales conversions and marketing strategies.