Jason Williams never planned his unique, creative career in drinks

Jason Williams is not just a bar owner, nor is he just the creative director for Proof & Company's consultancy agency Proof Creative — he also is one of the few bartenders to have his face and nickname adorn a bottle of gin. Williams talks to Sam Bygrave about how the choices he has made along the way, his openness to opportunity, and his adaptability have led him to a unique and creative career.