The Empire Builders Podcast

#251: Gatorade – Not Just A Sports Drink, Anymore.

Coach Ray Graves has 25 young, physically fit players all go to the infirmary after practicing on a hot day. He needed to fix that.

Dave Young:

Welcome to the Empire Builders Podcast, teaching business owners the not-so-secret techniques that took famous businesses from mom-and-pop to major brands. Stephen Semple is a marketing consultant, story collector and storyteller. I’m Stephen’s sidekick and business partner Dave Young. Before we get into today’s episode, a word from our sponsor which is, well, it’s us, but we’re highlighting ads we’ve written and produced for our clients, so here’s one of those.

[AirVantage...

#250: iPhone – To Save the iPod

iPod saved Apple from chapter 11 and there would be no iPhone with it either. Oh, and Jony Ive helped, a little, too!

Dave Young:

Welcome to the Empire Builders Podcast, teaching business owners the not so secret techniques that took famous businesses from mom-and-pop to major brands. Steven Semple is a marketing consultant, story collector and storyteller. I’m Steven’s sidekick and business partner, Dave Young. Before we get into today’s episode, a word from our sponsor, which is, well, it’s us, but we’re highlighting ads we’ve written and produced for our clients. So here’s one of those.

[Seaside...

#249: Drunk Elephant – Yep, A Skincare Company

Tiffany Masterson was a stay at home mom who wanted to help out the family. With grit and a willingness to be different she built an empire.

Dave...

#248: P.T. Barnum – You Must Capture Attention

P.T. Barnum realized very quickly that entertainment is currency and was one of the first to use outdoor mass media.

Dave Young:

Welcome to the Empire Builders Podcast, teaching business owners the not-so-secret techniques that took famous businesses from Mom-and-Pop to major brands.

Steven Semple is a marketing consultant, story collector and storyteller. I’m Steven’s sidekick and business partner, Dave Young.

Before we get into today’s episode, a word from our sponsor, which is, well, it’s us, but we’re highlighting ads we’ve written and produced for our clients. So here’s one of those.

[Tommy...

#247: He-Man – I Have The Power

After Mattel took a loss on the Clash of the Titans toys the almost did it again with Conan the Barbarian.

Dave Young:

Welcome to the Empire Builders Podcast, teaching business owners the not so secret techniques that took famous businesses from mom and pop to major brands. Stephen Semple is a marketing consultant, story collector, and storyteller. I’m Stephen’s sidekick and business partner, Dave Young. Before we get into today’s episode, a word from our sponsor, which is, well, it’s us, but we’re highlighting ads we’ve written and produced for our clients. So here’s one of those.

[Handyside...