Have you ever been frustrated by not achieving your goals? It doesn’t really matter what the goal itself was. Perhaps it was [another] weight loss target, or putting in some extra hours on a hobby. We’ve all had that moment where it just fell apart. It sucks. Today I want to talk about the number one reason than this happens. It’s not going to be some quick fix that anyone can sell you, it’s not a book, or some slick goal-setting method. Nope, it’s just good old fashioned accountability. This is a solo episode, so there’s not some in-depth discussion with an expert. But I wanted to leave everyone with a few thoughts about the importance of accountability and how e can regain it in our lives. I attribute a lot of our problems to three main factors: -Cultural acceptance, and even promotion, of weakness -Short-term thinking -Normalcy bias