Fear Is a Business Model: The 3 Questions That Turn a Scary Headline Into a Plan
A while back I sat in a middle school auditorium and watched a speaker put a handgun and a smartphone side by side on the screen and tell a room full of parents they were the same thing. Scared parents are an easy audience, and that makes fear a business model. This week on Oh My Tech, I share the three questions I run every scary headline through, including the one that finds the off-ramp. It takes about 90 seconds and turns a knot in your stomach into a plan.
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