FinovateSpring Best of Show winner Finalytics.AI on data and personalization in community FI’s and beyond.

In this episode of the Finovate Podcast, host Greg Palmer sits down with Craig McLaughlin (CEO) and Baron Conway (Chief Strategy Officer) of Finalytics.AI to discuss their impressive achievement of winning Best of Show at FinovateSpring for two consecutive years (2025 and 2026).

The conversation explores how Finalytics.AI is revolutionizing digital banking by solving a critical challenge faced by community financial institutions: delivering personalized, high-touch experiences through digital channels while leveraging the wealth of customer data these institutions possess. Craig shares the company's origin story, explaining how they recognized that existing third-party platforms weren't adequately addressing the unique needs of financial institutions, leading them to build a specialized solution from the ground up.

The discussion delves into Finalytics.AI's recent innovations over the past 12 months, including advanced personalization through learner algorithms, dynamic rates engines, intelligent calculators that indicate high customer intent, and comprehensive full-funnel reporting capabilities. Baron emphasizes how their platform transforms digital and marketing teams from cost centers into profit drivers by providing insights that extend beyond application submissions to actual funding amounts and outcomes. The intelligence layer that Finnalytics.AI provides sits between various point solutions, integrating data from disparate systems to deliver truly personalized experiences across the customer journey—from initial search ad engagement through to product recommendations and conversions.

Both executives share valuable insights for fintech founders on approaching different types of financial institutions, emphasizing the importance of patience, relationship-building, and understanding that each organization has unique needs regardless of whether they're credit unions, community banks, or larger institutions.

They stress that success in this space requires playing the long game, responding quickly to customer needs, and truly understanding each institution's specific market challenges and business objectives. Looking ahead, Finalytics.AI is focusing on exposing their intelligence layer via APIs to enhance CRM, contact center, and marketing automation tools, while also exploring opportunities in agentic banking to automate processes and enable financial institutions to focus on what they do best: human engagement powered by intelligent data insights.

More info:

Finalytics: https://finalytics.ai/; https://www.linkedin.com/company/finalyticsai/

Craig McLoughlin: https://www.linkedin.com/in/mclaughlincraig/

Baron Conway: https://www.linkedin.com/in/baronconway/

Greg Palmer: https://www.linkedin.com/in/gregbpalmer/

Finovate: https://www.finovate.com; https://www.linkedin.com/company/finovate-conference-series/

FinovateSpring: https://informaconnect.com/finovatespring/

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