Finovate veteran Derek Corcoran on his experiences at Finovate, his advice for demoing companies, and his new book, which is launching at FinovateFall

In this engaging episode of the Finovate podcast, host Greg sits down with Derek Corcoran, VP of Strategy at Accutive and author of "Designing for Need: The New Rules of Customer Experience in Banking." Derek shares his remarkable journey from software developer to fintech evangelist, reflecting on his tenure at Avoca, where he helped build the company from employee number eight or nine to its eventual acquisition by Temenos in 2018.

He credits four key factors for Avoca's success: an incredible team, unwavering support from his wife during their relocation from Australia to Colorado, early clients who took a chance on the startup, and the transformative impact of Finovate itself, which helped them refine their messaging and presentation skills that translated into every subsequent sales meeting.

Derek offers invaluable advice for this year's FinovateFall demoers, emphasizing the importance of getting into the software quickly, avoiding buzzwords, and engaging the audience first before educating them. He advocates for a two-person demo approach with one person narrating and another driving the demonstration, and stresses the need to put the audience in the driver's seat through day-in-the-life scenarios.

His book introduces a unique perspective on customer experience, arguing that it should be treated as two distinct disciplines: experiences for things people want to do (like vacations and fine dining) versus things they need to do (like banking and paying taxes). For need-based experiences, Derek contends that customers prioritize speed and efficiency over delight, wanting to complete necessary tasks quickly to free up time for more enjoyable activities.

Looking at the current state of fintech, Derek expresses both surprise and optimism about several trends. He's amazed that checks are still in use in the United States and sees tremendous potential in AI, particularly in accelerating product development, though he remains cautiously skeptical about certain applications like agentic banking for investment decisions. Most encouragingly, he's witnessing a resurgence among community banks and credit unions, which are increasingly investing in technology to compete with digital-first challengers like Chime. While acknowledging that the US has a disproportionate number of financial institutions (9,500 out of 44,000 worldwide), Derek emphasizes the critical importance of maintaining community-based institutions that support local businesses and communities, provided they can achieve a better balance between branch and digital technology investments.

More info:

Derek Corcoran: https://www.linkedin.com/in/derekcorcoran/

Greg Palmer: https://www.linkedin.com/in/gregbpalmer/

Finovate: https://www.finovate.com; https://www.linkedin.com/company/finovate-conference-series/

FinovateFall: https://informaconnect.com/finovatefall/

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