In this episode of Founder's Field Notes, we sit down with Allison Roberts, CEO and Co-Founder of Fastercise, a science-backed fitness program that aligns your lifestyle with your body's survival mechanisms to help users lose excess fat easily. Allison shares her self-discovery journey to becoming an entrepreneur and the challenges she overcame to launch a successful business with her father, Dr. Denis Wilson. She emphasizes the importance of shifting your focus to internal motivators, relying on data to make key decisions, and prioritizing actions over results. In the Field Notes section, Allison provides a quick clip of how easy it is to do Fastercise anywhere, and encourages listeners to check out the program at Fastercise.com. Tune in to learn more about Allison's journey and the science behind Fastercise!