From Startup Lessons to #1 Brand: Inside KidStrong’s Franchise Strategy

In this episode of FranchiseU!, Dr. Kathy Gosser speaks with Josh Patrick, Senior Vice President of Franchise Development at KidStrong, the youth fitness brand recently ranked #1 in youth fitness franchising after a year of record attendance and franchise growth.

Josh shares how a chance meeting at Starbucks while studying for the CPA exam launched his career in franchising, beginning with Altitude Trampoline Park and later leading to roles in franchise development and real estate strategy before joining KidStrong in 2022.

The conversation explores how KidStrong is scaling nationally through disciplined franchise development, strong unit economics, and a mission centered on helping kids “win at life” through brain, character, and physical development. With 177 locations open, 40 added last year, and 50+ expected this year, Josh explains how the brand focuses on the right franchise partners, the right locations, and strong operational systems to drive sustainable growth.

Key Highlights Include:

• Josh Patrick’s unexpected path from accounting into franchise development
• Lessons learned scaling early franchise brands like Altitude Trampoline Park
• How KidStrong builds confidence in kids through brain, character, and physical training
• Why grit is a key trait KidStrong looks for in franchise partners
• The importance of strong coaches and engaging class environments
• How disciplined franchise development drives sustainable growth
• What KidStrong learned expanding into dense urban markets like Manhattan
• Why pairing the right franchisee, location, and investment structure matters most in franchising

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This episode proudly brought to you by the Yum! Center for Global Franchise Excellence at the University of Louisville College of Business.