December 11, 202000:30:56

It's not JUST Business, THIS IS SPARTAN!!

Joe de Sena has demonstrated his entrepreneurial drive since his pre-teens.

After building a multimillion-dollar pool and construction business in college, and creating a Wall Street trading firm, De Sena set his sights on ripping 100 million people off their couches by creating the Spartan lifestyle.

Following a successful career on Wall Street, De Sena moved his family to Pittsfield, Vermont to operate an organic farm, a bed and breakfast, and a general store for hikers. It was here his passion grew for ultramarathons, adventure races, and endurance events, and thus the idea for Spartan was born.

 

On This Episode

  • Turning your life into a business
  • Knowing when to quit
  • Leadership as a Parent
  • How to react when your trajectory changes
  • Practicing Appreciation
  • What does it take to WIN

Joe De Sana

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