The Bookshop: Andrew Pettegree on six centuries of booksellers seeking readers

Since the invention of the printing press, printers have published books. And ever since books have been published, they have been sold. Yet today’s guest observes that, remarkably enough, there is a “paucity of literature on the history of the buying and selling of books.” While there have been plenty of studies of publishing and reading, “the commercial transactions that allowed books to pass from the producer to the reader are seldom explored.”

In his new book, The Bookshop: A History of Bookselling from the Dawn of Print to the Twenty-First Century, my guest Andrew Pettegree attempts to remedy that deficiency. In his large net he captures such specimens as self-publishing, book pedlars, publishers’ representatives, printing on speculation, paperbacks, bookstore chains, and book clubs—nearly all of which turn out to be much older than one might expect. At the heart of his story is the intertwining of publishing and bookselling, which remained merged into the middle of the twentieth century and has, in many ways, become entangled once again in the era of digital books.

Andrew Pettegree is Bishop Wardlaw Professor at the University of St Andrews. Trained as a historian of the European Reformation, he is now one of the leading historians of communication, printing, publishing, and the book trade. As part of this study, he is the founder and director of the Universal Short Title Catalogue, a free resource that now describes more than 1.6 million editions published between 1450 and 1700, and has located almost seven million surviving copies in libraries, archives, and museums around the world.