Ep.83-This Is Your Brain on Marketing

Ever wonder why you fall for ads — even when you know better? In this episode of The Seed, I’m joined by neuromarketing expert Nicole Powell to pull back the curtain on how brands (and social media) tap into your subconscious to influence your decisions. We dive into why traditional market research often fails, how big companies spend millions studying your brain’s reactions, and why your buying behavior doesn’t always match what you think you believe. Nicole shares insights into the science of decision-making, the mental toll of falling for marketing myths, and why there's no “one-size-fits-all” success formula — no matter what flashy ads promise. If you've ever doubted yourself after a failed marketing program, felt overwhelmed by social media noise, or wondered why certain brands just get you — this is the episode you need. You can connect directly with Nicole at https://nicolepowellbrand.com/. Visit dandelion-inc.com to subscribe to our weekly newsletter and get more inspiring stories from badass women around us.