If you want to grow as a successful thought leader, people need to see and trust you if you want to become profitable. I discuss how to move along that spectrum with my guest, Christine Blosdale.
Christine is The Expert Authority Coach™ who helps entrepreneurs, creators, coaches, and thought leaders get seen, trusted, and paid for what they already know.
She’s an award-winning media personality and five-time #1 bestselling author with over 25 years expertise in broadcasting, branding, and business growth.
- We dive into topics including:The origin of imposter syndrome and how it creeps into your life.
- How to get over imposter syndrome.
- Examples of the negative stories you tell yourself and how to overcome them.
- What you need to do to start “being seen”
- Why if you’re not seen and heard, you’re not hired.
- How to pick the right kind of content to create to get yourself seen.
- Why owning your authentic personality your key to success and how to own it.
- How to craft your “signature story”.
- How to successfully go from being seen to being trusted.
- Strategies to author and promote your own book.
- The importance of taking things in small steps.
- Tips for successful first-time client meetings.
- How to gain the trust of potential clients.
- The biggest marketing mistake thought leaders make and how to avoid it.
- How to move from being trusted to getting paid without being pushy about it.
- How to “magnetize” yourself and bring the right people into your world.
- Examples of how to shift the energy that you’re giving off.
- The one thing, above all else, that you need to do to be seen, trusted and paid.
…and other golden nuggets of advice!
Christine’s Journey
Christine has had many, many years of entrepreneurship experience and coaching experience with her clients from all around the world. She has found that there is a particular way of expanding your expert authority so that people get to see you, get to hear you, and ultimately get to trust you, which is the most important thing if you’re an entrepreneur.
Christine has been working on that formula for several decades. A while back she worked in a major radio station in Los Angeles. She was a host and a producer, so she got to know what people want. Christine raised a lot of money online, about 1.5 million a year, for a nonprofit radio station.
It’s about knowing what people want and what they need and then delivering it to them is something that Christine has homed in over the years. When she worked for America Online it was during the days when there was no TikTok, there was no YouTube, there was none of that. It was just pure communication through written columns and other written content.
Christine has honed her skills over the years and she’s happy to be here to tell my wonderful listeners and viewers what we can do to expand our expert authority.
Dealing with and Working Through “Imposter Syndrome”When Christine works with clients, they address the “Imposter Syndrome” issue right away.
A lot of people experience imposter syndrome and it affects some people more than others. For some people it’s with them all the time in everything they do. For others, they’re fine until they’re asked to stretch themselves. In other words, to do something that they haven’t done before, or do something that’s a little scary and out of their comfort zone.
Maybe it’s being asked to speak in front of a crowd. If that person has never done that before, imposter syndrome can creep up. What that is, is basically a fear of being found out of not being an expert. It’s a fear of what other people are going think about you and what people will say about you.
Who Faces Imposter Syndrome the Most?
It’s a comparison mindset that comes with questions like “Who am I to be speaking to these people? There must be people that are better experts in this field or more credible in this field.” Here’s the thing: It mostly happens to overachievers. For example it happens to therapists who have years and years of study and all the certifications and the qualifications and the experience BUT they’re stepping into a new realm like speaking.
Overachievers tend to suffer from imposter syndrome more than your average person who’s just going through life trying new things all the time. Imposter syndrome can really stop people in their tracks. It’s a shame because a lot of people who can be helped by you, who can be impacted by your coaching, by your consulting and such, they don’t get that help if you allow the imposter syndrome to hold you back.
Christine tries to get rid of that right away with her clients. There’s a couple ways that she goes about that. We’ll get to that in a minute. For now let’s ask and answer…
Why Does Imposter Syndrome Affect Over Achievers More Than Others?It’s because the overachiever actually has more to lose, or they think that they have more to lose. It’s because whatever it is that they approach in life, they really try and do their best and try to be perfect at it.
If it’s something that they’ve never done before and it’s scary in some way, then they might just not want to do it at all. Their stance is “If I can’t do it perfectly, I’m not going to do it”. Here’s the thing, people don’t need to do things perfectly. People are craving humanity and craving authenticity, a real person, flaws in all.
That’s one thing that Christine works on with her clients: To be authentic and to come through as a real person that people will respect. Your tribe and the people that are meant for you will be magnetized to you. That’s a great reason to get over that perfection aspect of doing things.
Listen to or watch the interview to continue this story and get more golden nuggets of advice!
You can get my book here: “Idea Climbing: How to Create a Support System for Your Next Big Idea”
About My Guest
Christine Blosdale is The Expert Authority Coach™ who helps entrepreneurs, creators, coaches, and thought leaders get seen, trusted, and paid for what they already know.
She’s an award-winning media personality and five-time #1 bestselling author with over 25 years expertise in broadcasting, branding, and business growth.
Christine has worked with global giants like America Online and Microsoft, and has guided hundreds of experts to step into their own unique Expert Authority. As the host of The Expert Authority Coach™ Podcast (ranked in the top 2% globally) Christine delivers conversations that engage, educate, and energize audiences. Her interviews are fast-paced, relatable, and filled with sharp insights — all while delivering simple, actionable takeaways listeners can apply immediately.
She’s been featured in Woman’s Day Magazine, Ticker News, and on numerous podcasts, and is known for her bold yet approachable style that leaves audiences inspired, empowered, and ready to take action long after the episode ends.
Connect with Christine on LinkedIn!
Learn more about Christine and her business!
Want more marketing advice? Check out “How to Create Story-Driven Content Marketing Campaigns with Katie Wagner”
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