What is iDriveSoCal? | iDSC040

What is iDriveSoCal? - We want to improve your commute Each Monday iDriveSoCal has released a podcast called “Headlines & Coming Up.”  Within it we’ve recapped mobility news from the previous week and previewed our podcasts for the coming week. This week we’re trying something new.  Listen to iDSC040 and find out how you can request help to improve your Southern California commute. ***Transcript*** Recording date – March 5, 2018 Welcome to iDriveSoCal the podcast all about mobility from the automotive capital of the United States – Southern California. I’m Tom Smith and, as we have begun developing a track record of doing here on iDriveSoCal, we’re mixing it up a bit today. This podcast is going to be about the iDriveSoCal podcast itself and how we created it to help you – the Southern California commuter. We started back in December of last year. And we really just kind of started – no introduction as to: Hey this is who we are And what we’re all about. We’re going to get to that in a minute – plus I’m going to give you my personal email address because I’d like to hear from you about your commute and how we can help make our content even more helpful for you.  But hold that thought a minute. First I need to address our “regularly scheduled programming” – what we’ve been doing with our Monday podcasts to date. Typically on Monday’s I give you the mobility news headlines from the past week.  These are the top stories that I’ve curated from everything out there in media-land.  I summarize them and run them at the top of the podcast.  Then I fill you in on what we have on tap for the rest of the week – the other stories we’re covering. We refer to our Monday pieces as “Headlines & Coming Up”. But here’s the thing with “Headlines & Coming Up.”  Our iDriveSoCal editor and marketing manager doesn’t like them much and neither does my wife. Micah Palmquist is our editor and marketing manager and he doesn’t like Headlines and Coming Up much because of podcast’s lifespan. Because we do a new one each week the content is dated and considered old every 6-days. So it doesn’t help us grow our audience much. My wife doesn’t like Headlines and Coming Up Podcasts much either.  And for that matter while my dog and infant son can’t speak, they definitely communicate and I can tell you with certainty that they feel the same way about the Headlines and Coming Up. The reason why they don’t like these podcasts much is because I spend no less than 6-hours (usually much longer) during the weekend working on them. I ruin what would otherwise be quality weekend family time by locking myself in my office and working on H&C – that’s the acronym Headlines & Coming Up have become known as. While those podcasts are usually only 5-minutes – they’re entirely scripted. And it takes time to write – A long time. I love the saying, can’t remember who it’s attributed to – probably many writers at this point, it goes like this: I don’t like writing but, I love having written. Then there’s the other saying of Mark Twain’s… Something like “I apologize for the long letter I didn’t have time to write something shorter.” If you’re a regular listener then you know that the H&C podcasts are pretty highly produced pieces. But those highly produced pieces take time to write and even more time to try and write concisely and well. With some wit and humor – as I try to do.  J Honestly, I enjoy them because they provide me the opportunity to take some ...