Oct. 7, 2020
Ep29 – What makes a good post
With social media being so readily available, many have never been taught or perhaps ever thought about the best way to use the platform to generate brand awareness or new customers.
In this episode the team look at what constitutes quality content and why quality is better than quantity. As always, they provide expert tips to make sure your posts are seen by as many people as possible and generate maximum engagement.
If you would like to get in touch to ask a question or suggest a topic please email gofish@thepodstation.co.uk or check us out on Facebook, Instagram, Twitter and LinkedIn – @go-fishmarketing
Other Episodes
Go Fish – Ep46 – Do Reviews really matter to your business?
We are delighted to unveil the debut episode of our brand new host, Ishtar Ali of Ancora Interiors! It is said that getting customer feedback is crucial to maintaining and evolving your service quality so,...
Ep45 – Does your imagery capture your brand?
This week the gang are joined by Sarah White of Sarah White Photography to discuss the importance of imagery and more specifically, brand imagery. What does the images you use for your business say about...
Ep44 – Lockdown Stories
It's been a tough ol' 12 months for businesses but we wanted to inspire people with some stories about businesses who have faced down the challenges and come up with great solutions to keep...
Ep43 – Secrets to Effective Email Marketing
How many of you want a mailing list for your business? How many have a 'subscribe here' option on their website which never gets used? Would you like to correct both of these problems? In...
Ep42 – Has COVID-19 changed our social media behaviour?
Our use of social media has changed dramatically during the pandemic lockdown as people seek company and connection with friends and family, entertainment during the countless hours at home and information when looking to...
Ep32 – The Benefits of Video & Audio
With technology continuing to become more readily available to people, both audio and video and the ability to access and use them to promote your business are becoming more commonplace. This week the gang look...
Ep31 – The Art of Presentations
Presentations are a great opportunity to sell your business, whether this is at a seminar, network event or sales pitch to a prospective client. However there are certain ingredients which are essential to ensure...
Ep30 – The Benefits of a Mobile App
This week we have Martin Haley of Eazi Apps who is an expert on mobile apps. The recent COVID-19 pandemic has forced businesses to move online to offer their services. With extra challenges such as social distancing...
Ep29 – What makes a good post
With social media being so readily available, many have never been taught or perhaps ever thought about the best way to use the platform to generate brand awareness or new customers. In this episode the...
Ep28 – Pay-Per-Click
We have all used Google to look for things, but how many understand the process of getting your business to show at the top? No, we're not talking about search engine optimisation, but rather pay-per-click...
Ep27 – The Sales Funnel
When we mention the word funnel we don't mean the kitchen appliance but rather the process used to convert leads into actual customers. In this episode the team look at this concept in more detail...
Ep26 – Pinterest
You might of heard of Pinterest but do you know what it actually is and how to use it? If you thought Pinterest was a social media platform or didn't realise it competes with Google...
Ep25 – Direct Marketing
The world might largely feel online these days but it isn't the only way to tap into your perfect client. Sometimes the more tried, tested and traditional methods are the best! In this episode the...
Ep24 – CRM Systems
Mention the word CRM and quite often peoples eyes glaze over. Presumably it is because people don't fully understand what it means and the opportunities it can present to creating work for your business. Thankfully...
Ep23 – Facebook
During the COVID-19 lockdown Facebook's 3 billion customers increased their use of the platform by over 10%! With that volume of traffic you would be crazy not to capitalise on attracting new prospective audiences...
Ep22 – The importance of having a website
During the COVID-19 lockdown, purchases through websites grew by an estimated 76%! With fears of a second wave coming in the winter and potential lockdown measurers being reintroduced, the gang discuss the importance of businesses...
Ep21 – Your Actions, right now!
In difficult times it is often actions that create solutions. This week the team discuss what actions they are taking or would recommend in the current COOVID-19 climate to get businesses up and running...
Ep20 – Who is my perfect customer?
One of the biggest mistakes people make with their marketing is to use a broad brush approach and assume everybody is interested in everything all of the time. In this episode the team break down...
Ep19 – Marketing within GDPR
Whenever you consider marketing to existing or prospective customers there will be the use of data involved in contacting them. The Big question is whether you have collected that data legally and used it...
Ep18 – LinkedIn
Are you somebody who has thousands of LinkedIn connections but no idea how to actually make use of them to generate new customers for your business? Well if that's the case don't panic because we...
Ep17 – Social Media for Beginners
The massive increase in social media use this lockdown is clear evidence of importance in knowing the basics for using these platforms to promote your business. In this episode the team are joined by special...
Ep16 – Marketing for Start-ups
Starting your business is a brave thing to do to begin with and its made even more so when you realise there is no one around to guide you through many of the pitfalls. This...
Ep15 – Public Relations
PR is a phrase many will recognise but perhaps few will truly understand. This week the gang are joined by PR expert Daniel Al Said to properly unravel the meaning of public relations, how it...
Ep14 – Q&A Session
It's your turn to choose the topics as the team let the listeners ask questions they feel are most pressing during these strange times. If you would like to get in touch to ask a...
Competition Time
We wanted to reward our listeners by offering the chance to win some fantastic prizes for not an awful lot of effort! To enter you simply need to follow us on one of our social...
Ep13 – Lockdown Lethargy
The irony in the gap since our last show and the title of this one are not lost on us! This episode the gang cover things that you can do to get your marketing...
Ep12 – A New World & New Offerings
In just a short space of time, the whole world has been forced to change and adapt and it is important that businesses do too. In this episode the team look at how to...
E11 – Marketing in a Crisis
There are few who have not been hit hard in some way by the Coronavirus crisis, but help is at hand. The gang focus their expertise to provide guidance on what you can be...
E10 – Building an Audience
Many people seem to assume that because so many people spend so long on social media, by being present and posting from time-to-time they will quickly build an engaged audience. Unfortunately nothing could be...
E9 – Extended Reality
You might think virtual reality world is simply something from a science-fiction movie but that is very much no longer the case! This week the gang has a special guest, Owen Cotterell from Juice Creative....
E8 – Branding
It takes a mere fraction of a second for people to form a first impression. Branding is what most clients see first and this week the team give tips on what you need to...
E7- Procrastination
Ironically this show is late up! Clearly we procrastinated. This episode tackle the issue of overthinking things, putting it off, why we do it and how to stop it. We also use it as a...
E6 – Social Media
It's the free tool we all have access to but do we use it correctly? In this episode the gang take an initial overview of the beast that is 'social media' looking at its...
E5 – Network Marketing
If you have heard of it you either want to do it better, tried it and think it doesn't work or have an overwhelming fear of ever going. This week, with the help of special...
E4 – Marketing Strategy
This episode looks at the most underestimated marketing tool - The Marketing Strategy. Our experts discuss the importance of making a plan, what you need to consider when doing one and how best to implement...
E3 – DIY Marketing
We all do it. DIY marketing, whether it's because you have a limited budget or a certain skillset, but is it advised? What are the risks & how can you make sure its done...
E2 – Sales Vs Marketing
It is a battle that has been fought over the centuries.... Is sales part of the marketing process or is marketing part of the sales process? Which is more important? What should be tackled first?...
E1 – What is marketing?
What is marketing? Everybody always goes on about it and as business owners you know you're supposed to do it, but it helps to know exactly what it is you're supposed to be doing! In the...
Go Fish – Promo
Introducing the podcast that takes the headache out of your marketing plans. Looking for expert tips on how to make the most of your budget? What to do first or who to turn to in...

