Hey y'all and welcome to our podcast all about Instagram content strategy. We’re back to discuss part two of our November series all about the four components that make up a solid Instagram platform. These four things will not and have never changed. And we don't see them changing any time. IG changes formats a lot! You don't know where things are, you go in there and ponder what is consistent. Last week, we talked about the bio and across the board in all forms of social media, you usually have a bio and we likened this to walking in a cafe and your first impressions. The bio is kind of like what you see when you first walk in. It will help you see if you're in the right place. The Instagram bio gives the first impressions and it's how you connect really with your people. Your bio sets the tone for your platform and it shows who you are going to follow or not. It shows what you're there to do for your followers. Your bio isn't really about you! It's about how you can help your people as the hook to get them to come in and stay. Click below for show notes! https://www.ruthiegray.mom/instagram-content-strategy/ Your Instagram Content Strategy Now, today we're going to talk about your Instagram content strategy. So when we would go into the cafe and get in line, I would have a four year old on my hip, and then we had the six-year-old and the nine-year-old, and the 11 year old, and they're all looking at all the different selections and what they want this week. So, what's behind the glass in the cafe? What you’re serving is your content. It's what you're giving. Now, granted, we were buying the food and your Instagram content strategy should be very closely related to what you are marketing. What do you have for sale? Affiliate sales? Is it your own product? Or, perhaps you are trying to streamline traffic to a website, blog, podcast? Maybe you are generating funds from that area, but nevertheless, your content needs to be closely branded. You need to be speaking to that person who your bio is about & that your product is about. So, you want to be giving. For example, think about tangible, snack size foods that basically get them used to your kind of teaching and connection method. For instance, deliver education within your field. Educating Your Audience Wren Robbins, my friend and podcaster at Friends of a Feather gives little tidbits about how to set up and run a podcast. She also gives hints about that on my own account in the Authentic Online Marketing pod. I am educating my audience on how to use Instagram and believe me, Instagram gives me no lack of material because they're changing all the time. I do want you to know I'm not affiliated or working for Instagram. I work as an entrepreneur so that is just one of my avenues, one of my streams of income. I coach my clients, but I also give lots of tips. We talked about this in a couple of episodes ago about the five newest updates on Instagram. You can now practice your Lives. You can set it all up and practice without actually going Live! You can do that with a friend acting as a guest, even if you have a guest coming on, you could practice together. I usually try to give tips on feed hacks in Reels, I go live and I give a lot of information in stories. So if you aren't watching my story. Be sure to go over there and check it out at @Ruthiegray.mom Quality Content + Strategy Those are really interchangeable. Ruthiegray.mom is my website. So it is important to have a quality Instagram content strategy,
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