Find yourself asking “Where’s the beef?” when you order a burger these days? You could be a victim of “Shrinkflation.” Rising demand post-pandemic and disrupted supply chains are impacting many of the goods and foods we consume. Will we be getting less of a product for the same price as companies try to protect their bottom lines? Hear what a UCF economist and Marketing professors have to say about what to expect and whether you need to watch out for Shrinkflators around every corner.
- Uluc Ayson, Ph.D. – Associate Professor in the Department of Economics at UCF
- Anand Krishnamoorthy, Ph.D. – Associate Professor of Marketing
- Muge Yayla Kullu, Ph.D. – Associate Professor of Marketing at UCF
- Axel Stock, Ph.D. – Associate Professor of Marketing
- Yael Zemack-Rugar, Ph.D. – Associate Professor of Marketing at UCF
- 00:14 – Introduction
- 01:26 – Are we experiencing inflation?
- 03:40 – What prompts companies to become shrinkflators?
- 05:30 – What are some examples of shrinkflation?
- 08:40 – Are we more sensitive to price than changes in service or packaging?
- 13:00 – Are there any consumer benefits to shrinkage?
- 28:00 – Will shrinkflation be here in a year?
- 32:04 – Dean Jarley’s final thoughts
No transcript available.
POWERED BY BLUBRRY
