#39 - Mark Amtower on using LinkedIn

"Connecting dots in the dark," is how marketing aficionado Mark Amtower uses to explain how LinkedIn has changed the professional landscape as far as networking and connecting with sources.

A self-described LinkedIn expert, Amtower also teaches the Government Market Master program at Capitol College. He was invited to join the fledgling social media platform in 2004 soon after it launched and now has 5,000 connections, mostly within the government business market.

Amtower shared some of the lessons he's learned about making connections on LinkedIn with It's All Journalism Producer Michael O'Connell.