We product leaders work to solve problems that are fundamentally human, explains Tatyana Mamut, Senior VP of New Products at Pendo. By the people. With the people. For the people. Applying a human-centered mindset is key to creating value for our customers.
An anthropologist by training, Tatyana brings her unique perspective to how product people work to understand and relate to the customers and their real-life experience.
“The key to building good products is understanding that customers are humans,” she explains. “They are not a market. They are not abstract. Customers are people.”
The human experience cannot be captured in a dashboard or PowerPoint presentation, she adds. Only when product leaders immerse ourselves into our customers’ real-life environment can we bring their “life-world” onto our teams.
Catch the entire pod to hear Tatyana describe the product leader’s #1 challenge, and learn why sharing the broad context that only we have is part of its solution.
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