Kickin' it with Kapok - A Marketing Podcast

Recent Episodes

What are Target Markets and Target Audiences?

Posted February 19, 2019 • 00:21:08

Everyone in business has probably heard the terms target market and target audience. Jake and Mirela will discuss what both of these really are and...

Sports Sponsorships and Professional Selling with Ryan Helfrick

Posted January 29, 2019 • 00:29:10

Jake and Mirela are joined by Ryan Helfrick from the Tampa Bay Rowdies and the Tampa Bay Rays. Ryan is a sales professional with a marketing degree...

What is Digital Marketing and How Can it Help a Small Business?

Posted August 28, 2018 • 00:25:53

Digital marketing can be a tricky part of marketing for a small business. Technologies and strategies are constantly changing and evolving on the Internet...

It’s Hard to Say Goodbye (and Why Employees are Important)

Posted June 14, 2018 • 00:34:17

Hiring your first employee can be stressful, but it’s critical to running a successful business. Even the smartest entrepreneurs are limited by time....

Gotta Risk it to Get the Biscuit (When Starting a Business)

Posted June 7, 2018 • 00:33:37

Taking strategic risks in business are an absolute must. Starting any business is a risky endeavor. Even smart well-capitalized people can fail. Many...