With the US taking the lion's share of the headlines, you could be forgiven for forgetting that Mexico and Canada are also co-hosting the upcoming Fifa men’s World Cup.
While the US will host 78 of the 104 games, Mexico and Canada will each stage 13 games, in Mexico City, Monterrey, Guadalajara, Vancouver and Toronto.
On the sidelines of March’s Business of Soccer event in Atlanta, David Cushnan sat down with Héctor Gonzalez Iñarritu, COO and President of Business at Club América, and James Johnson, newly installed at Canadian Soccer Media & Entertainment, to hear more about both markets as they make final preparations for the tournament.
Iñarritu runs LigaMX’s most successful club, which plays home games at the newly-refurbished Azteca Stadium in Mexico City, venue for the first game of the World Cup. He shares what international visitors and businesses should expect when they enter the Mexican sports market. And Johnson, new to his post after a stint as CEO of Football Australia, explains the changes he's making to the way Canadian soccer is packaged and sold, and why he believes Canada will be the legacy story of this summer’s tournament.
POWERED BY BLUBRRY
