251 Brand Innovation: Knowing When It’s Time to Change with Mark MacDonald

How do you know when it's time to change something that's always worked? In this episode of Leaders Who Create, Jason Squires sits down with Mark MacDonald, founder of Be Known For Something, to talk about brand innovation, recognizing when it's time for a shift, and knowing the difference between a fresh idea and a change that's actually needed. Together, they explore how to know when to start over versus make a few adjustments, how to create room for new ideas without constantly changing direction, and how to keep things fresh without losing sight of what matters most. Whether you're leading a business, serving on a church staff, or navigating everyday life, this conversation will help you think differently about change, creativity, and leadership. Learn more about Mark and Be Known For Something at https://beknownforsomething.com/