Over the past 15 years, Russell Brunson has built a following of over a million entrepreneurs, sold hundreds of thousands of copies of his books, popularized the concept of sales funnels, and co-founded a software company called ClickFunnels that helps tens of thousands of entrepreneurs—including Leading Saints. Russell is also a member of the Church of Jesus Christ of Latter-day Saints and hosts the Book of Mormon Challenge podcast. Highlights For the record, this is officially episode #389. 04:17 - Russell’s background in entrepreneurship and entrepreneurship 05:39 - Interest in the sales pitches from childhood 07:01 - What is the question I should ask to help people want to buy or find what products and services we offer? 08:03 - The funnel process in missionary work 09:40 - Using marketing and sales principles to accomplish righteous goals 11:30 - Ineffective door approaches for missionaries 12:01 - Effective door approaches for missionaries - the epiphany bridge. What would Russell do differently? How to tap emotion instead of logic to help people connect to the gospel? 14:43 - Tell your story; help people feel the spirit as you felt it 16:00 - When you share your emotional journey others will connect 16:47 - Principles by themselves are not valuable; the story helps people understand how you earned or learned your testimony, so that others can also have the epiphany you did; help people develop their own story 18:26 - Story structure remains the same; use the hero story pattern to tell your story 22:03 - How can members and/or youth develop or discover their own story? 23:16 - Richard believes you can’t share the gospel without having a story to tell. If you don’t have one, start your journey and chase it. 24:13 - Fear of starting the journey 24:47 - Developing the Book of Mormon Challenge; making something ordinary special 27:11 - Inviting others into your story or journey; leadership applications 28:03 - The pattern interrupt helps makes something special again 30:00 - Pattern interrupting the sacrament, helping the sacrament become special 31:08 - Using the pattern interrupt to help your ward connect 32:08 - Repetition causes people to forget even important events 32:28 - What do you remember about your church experiences? How do you create events that people will remember? 35:00 - How can leaders help increase attendance at activities or re-engage? 36:07 - Idea: creating a lifeline to help people understand each other, connect more deeply 39:30 - Help people connect through vulnerability 40:46 - Book of Mormon challenge podcast 46:50 - How has your hero’s journey helped you become a better follower of Jesus Christ? Links RussellBrunson.com The Book of Mormon Challenge podcast Clickfunnels
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