MOTM #742: Are You Marketing to the Right Audience?

Intro#Bossbabe online business coaches are running wild on Instagram, and they have fantastic audience-offer alignment. They sell something that people want, to people that want it. And that’s simple enough when the thing you’re selling is “making money without any effort” but it’s a lot harder when the thing you’re selling is less sexy, like knee rehab PT. So when you’re selling, you really need to dial in that audience-offer alignment. Do you know who you’re selling to? Do you know what they want? Is the thing they want the same thing you’re selling? If not, you’re gonna have to change some things up.

Let’s chat.

Welcome to Maestro on the Mic, a podcast that helps online business owners find their passion, deepen their impact, and build a life that they love. I'm your host, Dr. Shanté Cofield, aka The Movement Maestro, and I’m stoked to have you here. I hope this podcast inspires you to make moves and do the thing. Action is the answer.

In This Episode You'll Hear:

• Audience/offer alignment
• Always ask first
• This shit is hard!
• What you want to offer, your audience doesn’t want
• Change audiences
• Change your offer
• Change expectations

Links & Resources For This Episode:

Watch this episode on YouTube!

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MOTM #318: What Should You Create + an Intro to All of My Services and Products
MOTM #488: How to Know What Offer You Should Create
MOTM #526: Two Questions to Ask EVERY Time You Create an Online Offer

Check out the transcript for this episode here

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