The Award Goes To… the National Football League

Protecting your brand at all cost... even if you have to tell a little white lie.... and the AWARD goes to... For not only fulfilling your campaign promise of never bringing America into another war, but for convincing the Secretary of State that... hear no war, see no war, smell no war... Thanks for the warning that our smart phones and computers may malfunction... and the AWARD goes to...  For sticking to his story even when it seemed like he was just trying to get away with murder! and the AWARD goes to... For reminding Americans that President Obama will be remembered, even 100 years from now... and the AWARD goes to... Talk about equal rights... trying to make the world a happier place... and the AWARD goes to...

This is Malcolm's take on what mattered most for this the second week of September 2014.