Effective Marketing Strategies
Effective Marketing Strategies by Lorie Leitner and Red Andal
In this episode of MHEDA Talks, host Shari Altergott, Chief Experience Officer of The CX Edge, speaks with Lorie Leitner and Red Andal about the evolving role of marketing in the material handling industry. The discussion highlights the importance of crafting effective marketing strategies, creating relevant and impactful content, and leveraging digital tools. Their insights provide actionable tips aiming to strengthen brand and marketing efforts in the material handling industry.
Key Topics Discussed
- Marketing in Material Handling
- Crafting Effective Marketing Strategies
- Content Creation and Distribution
- Leveraging Digital Marketing Tools
- Building Cohesive Brand Recognition
About Lorie Leitner
Lorie Leitner is the Director of Marketing at ProLift Toyota Material Handling. The bulk of her career has been in the material handling industry. She is skilled in traditional and digital marketing and branding. Lorie also champions customer experience efforts and has experience in sales management.
About Red Andal
Red Andal is the Marketing Manager at Liftow Limited. Red is the team leader in marketing, advertising strategy, lead generation and conversion. He has experience in online marketing, marketing platforms and websites, search engine optimization, social media marketing, email marketing, and more.