Network-as-a-Service: From Bandwidth to Business Outcomes 

Bell Canada’s Director of Enterprise Customer Product Management, Salma Bezrati, shares how Network-as-a-Service is transforming connectivity into an on-demand, AI-enabled, cloud-like experience that’s elastic, usage-based, and outcome-driven. But delivering true NaaS demands new technology, new operating models, and cultural change. Are service providers ready to reinvent themselves for this shift? 

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In this Executives at the Edge episode, host Pascal Menezes explores these topics and more with Salma Bezrati of Bell Canada:

• What does true Network-as-a-Service actually mean beyond marketing language? 
• How do you move from selling bandwidth and boxes to delivering real business outcomes? 
• What’s harder to transform, the technology stack or the operating model? 
• Why are observability and AI-driven recommendations critical to the NaaS experience? 
• Is a greenfield build the only viable path to delivering fully automated, API-driven connectivity?

Learn More

• Learn how Mplify’s Lifecycle Service Orchestration (LSO) APIs automate connectivity and enable interoperable, end-to-end service orchestration. 
• Discover how Network-as-a-Service is architected to deliver elastic, usage-based connectivity for the AI-powered digital economy. 
• Explore Mplify’s Certification programs and see how validated, standards-based services accelerate trust and adoption across the ecosystem. 

About Our Guest

Salma Bezrati, Director, Product Management - Network Practice for Enterprise Customers, Bell Canada

Salma Bezrati is Director of Product Management – Network Practice at Bell Canada, where she leads the evolution of Network-as-a-Service (NaaS) for enterprise customers. With over a decade of experience in IT and a background in software engineering, she drives the transformation toward programmable, automated, and on-demand network services. Salma plays a key role in defining Bell’s NaaS strategy and execution, enabling agile service delivery and digital innovation for business customers across Canada.

Executives at the Edge podcast is brought to you by Mplify, a global alliance of network, cloud, cybersecurity, and enterprise organizations working together to accelerate the AI-powered digital economy through standardization, automation, certification, and collaboration.

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