The WHY behind the Most Hated F-Word Podcast Hi. I’m Shaun – I am a certified financial planner, and I obsessed with relationships... financial ones, that is. I like finances, and I like talking. So, welcome to The Most-Hated F-Word podcast! Our mission is to focus on the intersection between our minds, our money, and what matters most. We will redefine the concept of retirement and find out what true financial independence really means. On today’s episode I discuss WHY I started a podcast and explore the intersection between our minds, our money and what matters the most. About: As a trained and practicing Certified Financial Planner, Shaun believes the last thing we want to hear is “save more, pay off your credit cards, invest your money.” Instead, Shaun deeply believes the key to living a financially-free life is rooted in our money psychology. And by identifying our money stories and money scripts that unconsciously impact how we think, act and feel towards money – we can start to gain control over our money relationships. When we understand our money relationships, and what’s important, our entire money framework changes in a healthy manner where we can experience financial independence. Shaun is on a mission to educate and empower people so they can live their happiest and most fulfilled lives. For Shaun, financial literacy is not about becoming rich, it’s about living our most enriched lives.