What you want Baby, I got it What you need Do you know I got it? All I'm askin’ Is for a little respect That song was a theme song for a generation of women, but today we all could use a little more R.E.S.P.E.C.T. with our content marketing. RESPECT is defined as a feeling of deep admiration for someone or something elicited by their abilities, qualities, or achievements (and I certainly offer up my RESPECT to Aretha Franklin - The Queen Of Soul!). But the kind of respect I am talking about here is an acronym and formula... * R - Research * E - Experience * S - Sympathy * P - Purpose * E - Education * C - Context * T - Take-Aways In this episode, we will explore how to earn respect with your content marketing and give a little bit... Sock It To Me!