Out Of Bounds - E208 - Pep Fujas and WNDR Alpine

What’s Pep Fujas Up to at WNDR Alpine? This week on the Out of Bounds podcast, our guest is one of the hucking best to ever do it, pro skier, Pep Fujas (@pepujas). And while Pep has been shredding it up for decades, our conversation focuses on what he’s up to these days with WNDR Alpine, where he is now the Vice President, Marketing & Product Development. WNDR is an Eco-conscious material and hard-good creator seeking to do better for the environment and churning out some cutting-edge skis in the process. He and Adam talk about the sustainable microalgae-based materials they use and why. Also discuss what brought him there from K2, and what his day-to-day looks like. They also chat about what success looks like for a new ski brand and what actually sells skis? How do you convert a customer from hearing the message to swiping the credit card? The full episode is available now! And as always shoutout to this week’s sponsors: Revel Bikes – Their bikes are rad and even stand up to abuse from brutes like Adam Woodchuck Cider –  The Original American hard cider from Middlebury, Vermont. Check out their brunch box with flavors like Pearseco, Mimosa, Bellini, and Paloma Muir Energy – Fast-burning energy that doesn’t taste like butt. Simple ingredients for next-generation nutrition Also, stop by the Out Of Collective Store for fresh new lids, and through July proceeds of sticker purchases will be donated to support Planned Parenthood

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