As we dive deeper into the new year, it is important to take a look back at last year to examine what worked well, what didn't, and what trends we are seeing around the web that can help us grow and thrive in the new year. Resources Mentioned * Google Analytics * Jetpack * Quickbooks * Wave Accounting * Backlinko * The Personal Finance Arsenal Full Transcription Eric Rosenberg: Ladies and gentlemen, boys and girls, children of all ages, welcome back to the Personal Profitability Podcast. I am you host, as always, Eric Rosenberg. And today I wanted to talk to you because it’s still January, still the beginning of the year, about how we want to plan out the rest of this year. And I keep challenging people to earn your first freelance dollar somewhere. And I’m assuming that some of you have not yet, some of you have. For those who have not yet earned that first freelance dollar be sure to check out my ultimate Guide to Getting Started with Freelancing and I have an upcoming post you’ll see probably sometime in the next month or so, that will give you a huge list of ideas to get started. But today we’re going to talk about people who have already started, already have a website, have already earned that first dollar, how we can really understand how we’re doing so we can improve that revenue in the future and make more money. So last year, I set myself an online income goal of $40,000 on the side outside of work. And I did make over $40,000 outside of work but my real goal was to do that through Narrow Bridge Media, which is the parent company that owns Personal Profitability, this podcast you’re listening to, and all by freelance writing and other websites. And with that I made $39,263.67. And I was within $800 which I decided to call a pass for the year, in finance we round a lot so I rounded, I said, ‘I made it but next year, for 2016, actually now, this year, my goal is $50,000.” So I want to raise that by $10,000. If I want to make an extra $10,000 on the side, on top of the $40,000 that I brought in 2015, I really have to understand what I did that worked and what I did that didn’t work. That’s what we’re gonna focus on today, trying to understand the revenue sources that you have that work and don’t work. Your Site’s Analytics The first place you should look when you’re trying to understand what works, let’s assume your revenue is still pretty low, you have a website and web presence, a few episodes back we talked about Key Elements for a Successful Website; so you have your website, you have your good elements, one of the most important things on your website that you should have installed is some kind of analytics testing program. I use Google Analytics, it’s free, it’s the most popular resource that you can use to monitor analytics. It’s the one that most people trust. That’s one that I wanna talk about. I also use, in addition, a built in stats tool from the WordPress theme. My site runs on WordPress as most fit websites do these days, not most, actually yeah most, over half of the big sites on the web run on WordPress. If you use WordPress, there’s a plugin called Jetpack. Despite what you might read on some reviews that are really old, it does not really slow down your site. It actually can speed up your site by offloading things, it’s pretty complicated how it all works. But one of the tools built into Jetpack is a stats monitoring tool called Jetpack Stats or Site Stats and I use that every day when I log in and look at my site on the dashboard just to see general traffic trends, what posts are popular, what’s not popular,
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