028: Bryan Caporicci - Wedding Photography Marketing the Smart Way

Bryan Caporicci is a successful Canadian based photographer that focuses on weddings, portraits and environmental commercial photography. What struck me about this interview with Bryan is that he is a thinker and definitely not a follower. He happily goes against the norm if it means better results for his business. It’s this attitude and entrepreneurial approach that led me to believe  that Bryan really is carrying out wedding photography marketing the smart way.

In this episode, Bryan reveals one of his most successful and easily implementable wedding photography marketing techniques that he has never shared before. The beauty of his approach is it makes total sense. If you are one of the many photographers doing the same kind of marketing – to your vendors, bridal expos, Facebook and blogging and wondering why business and bookings aren’t improving, get ready to take a new look at what you’re doing and question why.

• working as a “solopreneur” and taking responsibility for your success and failures
• learn your craft first and learn it well
• overcoming your fear of sales and why you don’t need to feel like a used car salesman
• building relationships… with your CLIENTS
• you possess unlimited income potential, it really is up to you
• editing at 3am, is this you?
• pricing your photography packages for profit
• creating a name for yourself
• same day slideshows and same day wedding albums
• the importance of having your photo on your about page

Bryan is the first photographer I have interviewed since starting the podcast that has referred to himself and other photographers as an entrepreneur. After chatting for almost an hour it became clear to me that his way of thinking and the way he treats his business, as an entrepreneur, is what has made him the success he is. Sure he takes great photos but so do a lot of photographers. His approach to marketing and advertising, the way he questions everything he does regarding the business and how the photography business is exactly that, a business, is what separates Bryan – the beautiful thing is, we can all do the same if we follow what he shares in this interview.

Following the successful release of his first book, “Pricing For Success,” Bryan’s soon to be released second book focuses on sales and how to improve your chances of better results in the photographic industry. In the extra interview for premium members, Bryan shares implementable techniques that you can use right now to increase your chances of a successful sale. Whether it’s the wedding consultation, the album sales appointment or the portrait sales session, his advice will help you with your sales and your sales environment.

I challenge you to walk into your studio following Bryan’s advice and not make changes.

Following the interview, I’d love to know what your biggest takeaway is – what is the one thing that you’d like to implement or remember from what Bryan had to share? Let me and other listeners know by leaving your thoughts in the comments below.

What have you implemented so far?

In the last two episodes, I’ve encouraged you to leave me a voicemail message letting me know one thing you’ve implemented in your business as a result of the podcast. This week, I was happy to share a great message from Joey Joiner from Texas USA with a “good try” at an Aussie accent.

You can check out some of Joey’s work here: http://www.joeyjoiner.com

It really is easy and I’d love to have more feedback to play in future episodes of the podcast. Simply click the “voicemail” button at the right of the page and let me know one thing you have implemented in your business as a result of the podcast interviews.

If you mess up the first try, you can re-record or leave it to me to edit – I promise to make you sound great.

Four fantastic ratings and reviews were left for the show this week and I am truly grateful for every single one. The reviews make a big difference in helping other wedding and portrait photographers find the podcast in the iTunes store. These four reviews take the world wide total to over 50 which is just fantastic and incredibly humbling – thank you!

If you have the time and are happy to leave an honest rating and review, head over to iTunes.

Also, a few shout-outs to photographers/listeners that have made contact via email or social media this week:

Milton Gan - http://miltongan.com

Dean Byford - http://www.deanbyfordphotography.co.uk 

Trish Grice - http://rtphotos.biz

Srdjan Nikolic - http://www.fotensity.com.au/

Motiejus - http://www.motiejussalkauskas.com

Robin Penfold - www.robinpenfold.zenfolio.com

Andy - http://www.kissandtellphotography.com.au

Thanks guys, it’s been great chatting and hearing from all of you this week.

If you’d like to get in touch, ask a question or make a suggestion for the show, you can email me andrew@photobizx.com, find me on twitter https://twitter.com/andrewhellmich or on Facebook at http://photobizx.com/facebook - I’d love to hear from you!

Bryan Caporicci’s website - http://www.bcapphoto.com

Bryan on Facebook - https://www.facebook.com/bcapphoto

Bryan on Twitter - https://twitter.com/bcapphoto

Bryan’s 1st book – Pricing for Profit: Solid Business Techniques for a Profitable Photography Studio

eBook version of Bryan’s book – click here

Professional Photographers of Canada - http://www.ppoc.ca

Photo Mechanic – Bryan’s software for editing, sorting, renumbering etc - http://www.camerabits.com

Jerry Ghionis - http://jerryghionisblog.com

WPPI - http://www.wppionline.com/index.shtml

Dave and Charlotte Photography, who Bryan used for his wedding – http://www.daveandcharlotte.com.au

That’s it for me this week, hope everything is going well for you. I’d love for you to leave a comment below to let me know what you took away from this episode of the podcast. To finish, here’s a photo form the 50′s style wedding I mentioned in the show.

Speak soon

Andrew

 

The post 028: Bryan Caporicci – Wedding Photography Marketing the Smart Way appeared first on Photography Business eXposed - Have Your Own Successful Portrait and Wedding Photography Business.