April 14, 201900:37:57

309: Philip Morgan – How to cultivate your expertise and increase your profitability

Premium Members, click here to access this interview in the premium area. Philip Morgan of www.philipmorganconsulting.com is not a photographer, nor does he have anything to do with the photographic industry. His focus is helping people in business, position themselves as the expert in their area by developing a point of view and getting that message in front of their ideal clients. The more I read, learned and heard about Philip, I couldn't help but see the similarities between the people he was helping to professional photographers trying to get known and booked for what we do. On Philip's, he says… I am here to help you accelerate your cultivation of expertise, deepen your impact, extend your reach and increase your profitability. Which makes him the PERFECT guest for us photographers. He also has thought-provoking words to live by on his about page which I'm looking forward to exploring – things like… Conversations first, automation later. Resist premature automation at all cost. Do not make long-term financial decisions based on what is happening with a single client – (I love this one which many photographers are guilty of!) And Profit over revenue. There is so much more so let's dig in! Here’s some more of what we cover in the interview: What’s on Offer for Premium Members If you’re a premium member, you should have received an email with links to your version of this interview – the full length and more revealing version where you hear the absolute best tips and advice from every guest. If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, get access to an amazing back catalogue of interviews and ALL future interviews delivered automatically to your phone or tablet. Just because you have a camera phone doesn't make you a photographer. – Philip Morgan Plus special member-only interviews. You'll also receive access to the members-only Secret Facebook Group where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. There are also FB live video tutorials, role-play interviews and special live interviews happening in the group. You will not find more friendly, more motivated, caring and sharing photographers online. Joining a Mastermind Group (encouraged by Andrew) has been incredibly valuable and fun, I look forward to connecting with my group members every week. Jina Zheng, Premium Member and Melbourne Children photographer. And that's not all… you get a set of steak knives… I'm kidding! Seriously though, that's not all. In addition to everything above, you'll get access to and instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable and build friendships with other pro photographers with similar motives to you – to build a more successful photography business. What is your big takeaway? Following this interview, I’d love to know if you're taking anything away from what Philip shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, let me know by leaving your thoughts in the comments below, let me know what your takeaways were, what you plan to implement in your business as a result of what you heard in today's episode. Being really good at dealing with those people in a high pressure you know, sort of once in a lifetime situation,

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