312: Carolyne Cowan – How to build a hugely successful dog photography business

Premium Members, click here to access this interview in the premium area. Carolyne Cowan of  www.carriesoutherton.co.uk is a dog photographer based in Scotland. She runs Scotland's ONLY dedicated Canine Photography Studio within SEVEN Acres of Studio Grounds incorporating a massive indoor studio and large showroom – all this is home of the CATCHATHON events. In this interview, she shares how to build a hugely successful dog photography business. Her work has been been published worldwide in Brazil, The Netherlands, Finland, Austria, Germany, France, South Africa, Australia and more. I was first made aware of Carolyne by Amy, a listener to the podcast who mentioned the Dog photography, “Catchathon events” – that are run every month. I went to do my usual research and have been totally impressed by everything I've seen. * Fantastic photography – studio and outdoor * A huge sales room where clients are surrounded by prints and products * An up to date and busy looking Facebook feed * A clear and detailed Q&A page I can see would excite clients and prepare them to purchase From the outside looking in, this looked like a fantastic business run by someone who LOVES dogs! If you're looking to build a more successful, profitable dog or pet photography business, you will LOVE everything Carolyne shares in this interview – from generating leads, converting her leads to bookings and exactly how she goes on to make incredible sales with a huge number of clients. She is a sales ninja! Here’s some more of what we cover in the interview: What’s on Offer for Premium Members If you’re a premium member, you should have received an email with links to your version of this interview – the full length and more revealing version where you hear the absolute best tips and advice from every guest. If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, get access to an amazing back catalogue of interviews and ALL future interviews delivered automatically to your phone or tablet. If you’re gonna hard sell, the trick is not to let the customer know that you are hard selling. – Carolyne Cowan Plus special member-only interviews. You'll also receive access to the members-only Secret Facebook Group where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. There are also FB live video tutorials, role-play interviews and special live interviews happening in the group. You will not find more friendly, more motivated, caring and sharing photographers online. Joining a Mastermind Group (encouraged by Andrew) has been incredibly valuable and fun, I look forward to connecting with my group members every week. Jina Zheng, Premium Member and Melbourne Children photographer. And that's not all… you get a set of steak knives… I'm kidding! Seriously though, that's not all. In addition to everything above, you'll get access to and instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable and build friendships with other pro photographers with similar motives to you – to build a more successful photography business. What is your big takeaway? Following this interview, I’d love to know if you're taking anything away from what Carolyne shared. Is there something you heard that excited or motivated you to the point where you thought, yeah,