Premium Members, click here to access this interview in the premium area. Cate Thomas of www.avedonnz.com is animal photographer based in New Zealand with a life that revolves around animals and her farm. Each time we've spoken or exchanged messages there's something about being in from the farm chores, feeding the horses, out in my farm clothes and her pet photography business. It was a series of messages with Cate that prompted me to ask her to record this interview. At the end of March, Cate sent me this PM… Heya Andrew I’ve come to a conclusion this weekend. I love my work as a photographer but it’s bloody hard work to run a business. I actually have no life. As you are into cycling, I’m an equestrian rider and competitor and I adore my horse. But she and I have no time together. I am CONSTANTLY throwing my time and effort into my business. And yes, I know this is what needs to be done – I’m a terribly hard worker and I don’t believe my imagery is the downfall. I just cannot sustain these hours any longer to make a bloody pittance of an income. People in NZ are just not wanting to spend this kind of money. So I’m going to call it a day. No need to waste your time with a phone call tomorrow. I truly do appreciate the time and effort you have put in with me. Cheers, Cate We went back and forth a couple of times, I made a few simple suggestions and asked a few questions before offering a little advice. A week later I received this message… Good morning Andrew! My message greets you with some excellent news! Recently I did a big shoot with horse girls on a training camp. I do this quite a lot with this particular horse company. Historically it went like this – I shoot, I edit, I put up a gallery. All digitals in the gallery for $60 of which 2 out of 6 people would purchase. Prints (at a stupid low price) offered but never purchased. No products/wall art offered. Most people shared on social media through the gallery and screenshot images and used for profile images. Not ideal. The gallery was available for 6 weeks. This time around. I shot, I edited and put into the gallery. I offered wall art/products (at new prices which still aren't ideal but way better) and I offered digital files. Option for digital files was: purchase 1 or purchase the entire gallery. First 48 hours 20% discount. I stipulated NO screenshots, I did not allow social media sharing through the gallery and an expiry date for the gallery at 2 weeks. Also stipulated that there is a $75 fee to reinstate a gallery if you miss the deadline. (in nicer words of course) In the first hour of releasing the gallery, I sold 3 top package digitals, with 2 more to come today. And close to $750 in wall art. 6 orders from 6 riders. How's that for proof in the pudding? Cheers, Cate Since then, I've had updates every week with success story after success story from an excited Cate. I thought it'd be great to hear from the photographer herself to learn more about this massive change! Here’s some more of what we cover in the interview: What’s on Offer for Premium Members If you’re a premium member, you should have received an email with links to your version of this interview – the full length and more revealing version where you hear the absolute best tips and advice from every guest. If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, get access to an amazing back catalogue of interviews and ALL future interviews delivered automatically to your ph...
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