325: Melinda Hird – Making the leap to personal branding photography and video

Premium Members, click here to access this interview in the premium area. Melinda Hird of  www.melindahirdphotography.com.au is a Sydney based branding photographer and videographer who transitioned to the genre from her wedding and portrait photography background. I've known Melinda for over 10 years and can't remember if we met through the AIPP or through a mutual friend and then photographer, Brian Chapman. I recently saw her name pop up in a testimonial while doing Rachel Bourke's Sales Training. I reached out to ask her thoughts about the course and ended up recording a short segment for the episode featuring Rachel a few months ago. It was when looking for her phone number online, I noticed Mel had moved into personal Branding and headshot photography. Knowing this is a growing market and a genre many photographers are now pursuing, I thought it'd be great to hear more about Mel's move into the world of corporate and branding photography from weddings and portraits. This interview is the result of that conversation. Here’s some more of what we cover in the interview: What’s on Offer for Premium Members If you’re a premium member, you should have received an email with links to your version of this interview – the full length and more revealing version where you hear the absolute best tips and advice from every guest. If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, get access to an amazing back catalogue of interviews and ALL future interviews delivered automatically to your phone or tablet. Just because this is your target market, it doesn't mean you say no to everything else. It just means you become the specialist in this area. – Melinda Hird Plus special member-only interviews. You'll also receive access to the members-only Secret Facebook Group where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. There are also FB live video tutorials, role-play interviews and special live interviews happening in the group. You will not find more friendly, more motivated, caring and sharing photographers online. Joining a Mastermind Group (encouraged by Andrew) has been incredibly valuable and fun, I look forward to connecting with my group members every week. Jina Zheng, Premium Member and Melbourne Children photographer. And that's not all… you get a set of [insert crazy giveaway]… I'm kidding! Seriously though, that's not all. In addition to everything above, you'll get access to and instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable and build friendships with other pro photographers with similar motives to you – to build a more successful photography business. What is your big takeaway? Following this interview, I’d love to know if you're taking anything away from what Melinda shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, let me know by leaving your thoughts in the comments below, let me know what your takeaways were, what you plan to implement in your business as a result of what you heard in today's episode. Keep your brand as your name because people work with people. People will remember you more than your business name. – Melinda Hird