345: Arek Rainczuk – High end portrait photography via third party marketing

Premium Members, click here to access this interview in the premium area. Arek Rainczuk of www.fivecastles.com.au is originally from Poland and is now based in Melbourne Australia. He photographs portraits and runs “high end” studio – Five Castles Portraits where a large number of his leads and clients come via third party marketing. I'd ben told I need to get Arek onto the podcast for some time but it was his post inside the Third Party Marketing Course group that had me reaching out to set up today's interview. He wrote: I've been doing 3rd party mail outs – where my boutique partners are sending me the details of their most deserving clients on a monthly basis – and the recipients get a gift certificate valued $650 ($200 session fee and $450 print credit). The client needs to pay $50 holding deposit upon booking and I never had an issue with it. The $450 print credit is enough to get a 10×15 canvas (and get the $50 deposit refunded) or get two 8x12s ($250 each) using the deposit. But the vast majority uses the (now) $500 print credit as a discount to their massive order. His business tagline is: “Melbourne's Most Meaningful Photography” He photographs families, couples, pets and business portraits. He shoots indoors and outdoors but weekends are reserved for outdoor sessions only. This interview and Arek's approach to Third Party Marketing will leave you jumping to get something similar set up for your photography business! Here’s some more of what we cover in the interview: What’s on Offer for Premium Members If you’re a premium member, you should have received an email with links to your version of this interview – the full length and more revealing version where you hear the absolute best tips and advice from every guest. PLUS, access to Brian's pricing page with video and his new storefront page which is converting like crazy. If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, get access to an amazing back catalogue of interviews and ALL future interviews delivered automatically to your phone or tablet. Plus special member-only interviews. You'll also receive access to the members-only Secret Facebook Group where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. There are also FB live video tutorials, role-play interviews and special live interviews happening in the group. You will not find more friendly, more motivated, caring and sharing photographers online. Joining a Mastermind Group (encouraged by Andrew) has been incredibly valuable and fun, I look forward to connecting with my group members every week. Jina Zheng, Premium Member and Melbourne Children photographer. Seriously, that's not all. In addition to everything above, you'll get access to and instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable and build friendships with other pro photographers with similar motives to you – to build a more successful photography business. What is your big takeaway? Following this interview, I’d love to know if you're taking anything away from what Arek shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, let me know by leaving your thoughts in the comments below, let me know what your takeaways were, what you plan to implement in your business as...