362: Tony Taafe - Build a profitable headshot photography business by allowing clients to spend more

Premium Members, click here to access this interview in the premium area. Tony Taafe of www.tonytaafe.com brands himself as Scottsdale's premier headshot photographer and he's grown a successful business by utilising a simple but genius pricing system for his headshot photography clients. In this interview, Tony shares how to build a profitable headshot photography business by allowing clients to spend more. Sounds simple right? It is, but that's what makes it so beautiful… and easy for you to copy and implement in your business. Tony is a mentor in Peter Hurley's Headshot Crew, and he is the name that always comes up when talking pricing and headshot photography. Incredibly, he went from generating $60,000 in his first year of business to $250,000 in his third. He photographs actors, models and corporate people – meaning individuals, and employees for large and small organisations. Before photography, he was an award-winning salesman in the UK for luxury car manufacturers Audi and Bentley. He says… People buy based on how they feel. Customers don't buy products; they buy how a product makes them feel: younger, more beautiful, part of the in-crowd, nostalgic, confident, etc. Based on this principle, he recommends going with a session fee and a per-image price to remove limitations clients might feel about how many images they buy. If you want to grow a more profitable headshot photography business, this interview is for you! Here's some more of what we cover in the interview: What’s on Offer for Premium Members If you’re a premium member, you should have received an email with links to your version of this interview – the full length and more revealing version where you hear the absolute best tips and advice from every guest. If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, get access to an amazing back catalogue of interviews and ALL future interviews delivered automatically to your phone or tablet. Plus special member-only interviews. I care because it's an opportunity to relate, to build a relationship. – Tony Taafe You'll also receive access to the members-only Secret Facebook Group where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. There are also FB live video tutorials, role-play interviews and special live interviews happening in the group. You will not find more friendly, more motivated, caring and sharing photographers online. Joining a Mastermind Group (encouraged by Andrew) has been incredibly valuable and fun, I look forward to connecting with my group members every week. Jina Zheng, Premium Member and Melbourne Children photographer. Seriously, that's not all. In addition to everything above, you'll get access to and instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable and build friendships with other pro photographers with similar motives to you – to build a more successful photography business. What is your big takeaway? Following this interview, I’d love to know if you're taking anything away from what Tony shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, let me know by leaving your thoughts in the comments below, let me know what your takeaways were,