364: Humberto Garcia – Successful advertising campaigns for photographers

Premium Members, click here to access this interview in the premium area. Humberto Garcia of www.photographytoprofits.com was a full time and profitable photographer, but today, he helps photographers grow their businesses with his full-service agency for photographers – Photography To Profits. It's a service that looks after your marketing for you. He says on his website; our missions is to provide photographers with modern digital and marketing strategies to increase business visibility, digital presence, generate quality traffic and leads. And… we're conversion driven. That means more inquiries and more bookings. He's also part of a duo with Jennifer Smith – both of whom are responsible for The High Rollers Club podcast. From what I understand, he is all about boudoir photography and believes it's the GOLDEN TICKET genre for photographers. In this interview, we dive deep into ad strategies for both Google and Facebook Ads and how to create and run successful advertising campaigns for photographers. Here's some more of what we cover in the interview: What’s on Offer for Premium Members If you’re a premium member, you should have received an email with links to your version of this interview – the full length and more revealing version where you hear the absolute best tips and advice from every guest. If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, get access to an amazing back catalogue of interviews and ALL future interviews delivered automatically to your phone or tablet. Plus special member-only interviews. The job of the ad is to get people to your page; not to pay you, not to book you but just to get them to the next step. – Humberto Garcia You'll also receive access to the members-only Secret Facebook Group where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. There are also FB live video tutorials, role-play interviews and special live interviews happening in the group. You will not find more friendly, more motivated, caring and sharing photographers online. Joining a Mastermind Group (encouraged by Andrew) has been incredibly valuable and fun, I look forward to connecting with my group members every week. Jina Zheng, Premium Member and Melbourne Children photographer. Seriously, that's not all. In addition to everything above, you'll get access to and instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable and build friendships with other pro photographers with similar motives to you – to build a more successful photography business. What is your big takeaway? Following this interview, I’d love to know if you're taking anything away from what Humberto shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, let me know by leaving your thoughts in the comments below, let me know what your takeaways were, what you plan to implement in your business as a result of what you heard in today's episode. If it doesn't work organically, it's probably not going to work with paid ads. So I always say you really got to test all your offers organically so that you don't make expensive time-consuming mistakes spreading something that was not going to work in the first place. – Humberto Garcia If you have any questions that I missed,