Premium Members, click here to access this interview in the premium area.
Matthew Hamilton of www.mhamiltonvisuals.com is a headshot photographer based in Philadelphia, USA.
We first connected on LinkedIn, and as much as his work stood out — it's all beautifully lit, his clients are well-posed, there are always a variety of expressions — I was looking for something more regarding how he runs his business.
I asked…
Is there something you do to create the success you have that other headshot photographers may not have shared on the podcast?
When we started chatting more about his business, it became apparent he was doing things a little differently… with behind the scenes (BTS) video.
Matthew told me…
There are a million and a half ways this content has helped my business, from lead generation to content on my website to helping push clients over the edge to book me.
Most of my recent clients have come in after seeing my social behind the scenes content.
That was enough for me!
In this interview, learn how to create behind the scenes photography and video to promote your photography business.
Here's some more of what we cover in the interview:- How Matthew started his photography business
- How Matthew learned headshot photography
- How to get your first clients
- Why Matthew thinks it is okay to offer free shots
- How to get better at photography
- How Matthew's behind-the-scenes shoots work
- Does having the right equipment makes you a better photographer
- Matthew's pricing and revenue
- What is the TNT pricing method
- How are clients finding Matthew
- Instagram as the best creative platform to market headshot photography
- LinkedIn as the most effective tool to find headshot photography clients
- Are clients really interested in BTS scenarios
- Sharing behind-the-scenes shoots as a way to reach out to your target market
- How Matthew creates his BTS videos
- What gear to use for creating BTS videos
- How to stand out among a sea of photographers
- Do you need a model release from clients when sharing BTS shoots on social media
- Matthew's BTS video process
- Recycling content on social media
- When is the best time to send a BTS video for a client inquiry
- Attaching specific BTS videos in emails that clients resonate with
- Profiling clients to send the right set of photos during consultations
- Techniques on photographing clients that wear eyeglasses
- Where Matthew sees his business a year from now
If you’re a premium member, you should have received an email with links to your version of this interview – the full length and more revealing version where you hear the absolute best tips and advice from every guest.
If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, get access to an amazing back catalogue of interviews and ALL future interviews delivered automatically to your phone or tablet.
Plus special member-only interviews.
I started to do free stuff. I think that's where everyone should start. I still do the occasional free shoot because there are other ways to be paid and benefit the business besides money. – Matthew Hamilton
You'll also receive access to the members-only Secret Facebook Group where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. There are also FB live video tutorials, role-play interviews and special live interviews happening in the group. You will not find more friendly, more motivated, caring and sharing photographers online.
Seriously, that's not all.
In addition to everything above, you'll get access and instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable and build friendships with other pro photographers with similar motives to you – to build a more successful photography business.
What is your big takeaway?Following this interview, I’d love to know if you're taking anything away from what Matthew shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, let me know by leaving your thoughts in the comments below, let me know what your takeaways were, what you plan to implement in your business as a result of what you heard in today's episode.
The more shooting that you can do, even if the photos don't turn out well, you'll learn something from it. – Matthew Hamilton
If you have any questions that I missed, a specific question you’d like to ask Matthew or if you just want to say thanks for coming on the show, feel free to add them in the comments area below.
iTunes Reviews and Shout-outsEach week I check for any new iTunes reviews and it's always a buzz to receive these… for a couple of reasons.
Firstly, it's confirmation that I'm on the right track with the interviews and that they really are helping you improve your photography business. That's awesome!
Secondly, iTunes is the biggest search engine when it comes to podcasts and it's your reviews and ratings that help other photographers find PhotoBizX. More listeners mean more interviews and ultimately a better show.
If you have left a review in the past, thank you! If you haven't and you'd like to, head to https://photobizx.com/itunes and you can leave some honest feedback and a rating which will help both me and the show and I'll be sure to thank you on the show and add a link to your website or blog if you let me know the URL of your website and your name.
You really never know where people are going to find you and to me being everywhere is just a wider net that people could potentially come in to. – Matthew Hamilton
Alternatively, if you've left a review for PhotoBizX and are looking for more backlinks to help your SEO, leave a review for the new Photography Xperiment Podcast and email me your keywords or keyword phrase and where you'd like me to link to.
Another great way to get a backlink to your site is to send a video testimonial. It doesn't need to be fancy and your phone will be perfect. Click record and tell me how PhotoBizX has made a difference to you and your photography business.
Here are the latest reviews…
★★★★★ New photographerIn Apple Podcasts by London headshot photographer, Tom Trevatt in the United Kingdom on November 29, 2021
I started my headshot and portrait photography business in May this year (2021) and have been seeing improvements in my business and marketing in no small part because I’ve been listening to Andrew’s podcast for the past three months.
His interviews have been incredibly helpful for me to envision what a successful photography business looks like and how I might get there.
He’s also a really lovely guy who personally selected some useful podcasts from the archive tailored to my specific niche. Great stuff.
Premium offering is a no brainer!!A Google review by Norfolk wedding photographer, Rob Dodsworth in the UK on December 2nd 2021
I have long listened to Andrew's dulcet tones (no sarcasm here) his voice alone is reason enough to listen but the quality of content is amazing, as is the depth of the resources and info that each episode provides.
The best thing us he often interviews real photographers doing business, not just folks out to promote themselves or their latest workshop.
The best thing though, is that Andrew himself is always happy to answer questions and help out if he can.
I only wish I lived in Oz so that I Could sit down with the guy properly. So much of our communication is over email and Messenger but even though that is the case, he manages to make me feel that I'm very much worth his time.
Your few dollars for his premium offering is a no brainer!
Links to people, places and things mentioned in this episode:Episode 145: Peter Hurley – How To Survive and Thrive as a Headshot Photographer
Episode 372: Richard Waine – How to achieve financial success as a photographer
Thank you!Thanks again for listening and thanks to Matthew for coming on to share his thoughts, ideas and experience on creating behind-the-scenes (BTS) images and video to help promote and market his headshot photography business.
There is no end to learning. – Matthew Hamilton
If you have any suggestions, comments or questions about this episode, please be sure to leave them below in the comment section of this post, and if you liked the episode, please share it using the social media buttons you see at the bottom of the post!
That’s it for me this week, hope everything is going well for you in life and business!
Thanks and speak soon
Andrew
The post 442: Matthew Hamilton – How to use BTS photography and video to promote your business appeared first on Photography Business Xposed - Photography Podcast - how to build and market your portrait and wedding photography business.
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