Premium Members, click here to access this interview in the premium area.
John Glaser of www.johnglaserphotography.com is a repeat guest on the podcast, which means one thing… he keeps delivering the goods when it comes to interviewing content. And we love him for it!
In this episode, John shares his strategies and ideas around lead generation and how good clients are made, not found. This single strategy is a complete deal maker for John, who spends thousands weekly on lead generation for his two studio-based portrait and pet studios in Texas and New York.
As always, the conversation takes twists and turns as John keeps dropping so many good ideas, tactics and thoughts on building and running a successful photography business today.
If you love what you hear from John today, make sure you check out his new Facebook Group: Refocus Your Business
Here's some more of what we covered in the interview:- What is lead qualification?
- The downside of relying heavily on Facebook Ads to market your business
- Why it's important to diversify your marketing streams
- How to qualify leads
- What to do when you lose your access to Facebook
- Is it ideal to set up a second Facebook account for your photography business?
- What usually happens to the cost of doing business when you encounter roadblocks with the business flow?
- John's email marketing process
- John's ideas on headshot campaign promos
- Leads need to be nurtured over time
- How to increase email open rates
- Why you should have a professional headshot done
- Discussions on the legality of adding email opt-ins
- John's lead forms
- Don't panic when people unsubscribe from your mailing list
- Are leads ads just building a list of unqualified leads?
- What John does to get great qualified leads
- How to avoid generating bad leads
- John's process after getting a lead
- John's consult call process
- Using canned messages via text to contact leads
- Sample conversations when discussing pricing with leads
- The importance of testing out your service to entice leads to buy your photography products
- John's scripts to qualify leads
- Why it's important to bring clients in to see your studio during the booking process
- When is the right time to offer discounts
If you’re a premium member, you should have received an email with links to your version of this interview – the full-length and more revealing version where you hear the absolute best tips and advice from every guest.
If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, get access to a fantastic back catalogue of interviews, and ALL future interviews delivered automatically to your phone or tablet.
Plus, special member-only interviews.
A lead is a lead. Let them qualify themselves. Let them decide. Give them the information and let them decide what they want. – John Glaser
You'll also receive access to the members-only Secret Facebook Group, where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. There are also FB live video tutorials, role-play, and special live interviews in the group. You will not find more friendly, motivated, caring and sharing photographers online.
Being a business owner is not for everybody. – John Glaser
Seriously, that's not all.
In addition to everything above, you'll get access and instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable and build friendships with other pro photographers with similar motives to you – to build a more successful photography business.
What is your big takeaway?Following this interview, I’d love to know if you're taking anything away from what John shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, leave your thoughts in the comments below; let me know your takeaways and what you plan to implement in your business due to what you heard in today's episode.
The more you have people type, the less likely they're going to fill out your lead form. – John Glaser
If you have any questions I missed, a specific question you’d like to ask John or if you want to say thanks for coming on the show, feel free to add them in the comments area below.
Refocus Your Business FB Group John has recently launched a free Facebook Group where he shares information on his business practices and encourages you to have success in your own business with plenty of real interaction. In addition, John will be adding a monthly subscription network for $50 a month where he will be going into more detail. The subscription Group includes a monthly Zoom Call to cover a specific topic related to business, growing your photography business, Facebook marketing, etc. The group has topic areas exploring:- Facebook Marketing
- Facebook Automation
- Sales
- Pricing
- Other Sources of Marketing Outside of Facebook
- Dealing with difficult clients
- Making booking calls
- Business related questions
I check for any new iTunes or Google reviews each week, and it's always a buzz to receive these… for several reasons.
Firstly, it's confirmation that I'm on the right track with the interviews and that they really are helping you improve your photography business. That's awesome!
Secondly, iTunes and Google are the biggest search engine for podcasts, and your reviews and ratings help other photographers find PhotoBizX. More listeners mean more interviews and, ultimately, a better show.
If you have left a review in the past, thank you! If you haven't and you'd like to, head to https://photobizx.com/itunes or https://photobizx.com/google, and you can leave some honest feedback and a rating which will help both me and the show, and I'll be sure to thank you on the show and add a link to your website or blog if you let me know the URL of your website and your name.
Alternatively, if you've left a review for PhotoBizX and are looking for more backlinks to help your SEO, leave a review for the new Photography Xperiment Podcast and email me your keywords or keyword phrase and where you'd like me to link to.
We focus more on the 10% than we do on the 90%. – John Glaser
Another great way to get a backlink to your site is to send a video testimonial. It doesn't need to be fancy, and your phone will be perfect. Click record and tell me how PhotoBizX has impacted you and your photography business.
Here are the latest reviews…
★★★★★ Goes way beyond a typical podcastVia Apple Podcasts by Sarah Wilson who shoots Liverpool family photography in the UK on February 15, 2023.
The interviews on the PhotobizX podcast are fantastic; the information that is in them is great.
I would definitely recommend subscribing to the premium version, not just for the extra actionable information in the podcast but also because you become a member of the private Facebook group. Everyone in there is helpful and supportive, and they go above and beyond with advice and hands-on help.
I can honestly say that PhotobizX, the group and the information I’ve got from them is helping me grow my business.
Thanks Andrew!
★★★★★ Turned Our Photography Business AroundVia Google Reviews by Cairns and Port Douglas family photographers Jules and Benn of Blue Sky Photography in Australia on February 16, 2023.
Photobiz x is responsible for giving us the tools to turn our business around and back from a post covid slump into a successful portrait business model. Cannot thank you enough Andy!
PS… The interview with Brendan Taylor has just blown my mind! So inspiring and has given me massive inspiration! Once again, you've found the best and shared it with us all!
Happy Friday! Jules
Links to people, places and things mentioned in this episode:Refocus Your Business Facebook Group
Episode 453: John Glaser – From photographer with a business to serious business owner
Episode 350: Brian Kellogg – Making the move from wedding photography to profitable portraits
Episode 479: Hark Nijjar – The incredible business possibilities for high volume sports photography
Episode 145: Peter Hurley – How To Survive and Thrive as a Headshot Photographer
Thank you!Thanks again for listening, and thanks to John for sharing his thoughts, ideas and advice on going all in on creating a successful photography business and running it as a business, as opposed to creating a job for himself as a photographer.
You got to be okay with just shrugging off and brushing off those bad sales or those zero sales because the $6,000 sale and the zero sale averages out to $3000. You do enough of those then you got to a good business. – John Glaser
If you have any suggestions, comments or questions about this episode, please be sure to leave them below in the comment section of this post, and if you liked the episode, please share it using the social media buttons you see at the bottom of the post!
That’s it for me this week, I hope everything is going well for you in life and business!
Thanks, and speak soon
Andrew
The post 503: John Glaser – Photography lead generation and qualifying tactics from a pro appeared first on Photography Business Xposed - Photography Podcast - how to build and market your portrait and wedding photography business.
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