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Blubrry's official podcast where we discuss the podcasting industry, Blubrry news and interview podcasters on why they started their podcast. Visit show website.
What apps, directories and services are worth the effort and which ones may not be a great fit for your show.
There are many places where you should syndicate your show. We take you through the extensive list of where you can list your podcast and the pros and cons of each.
We hope you enjoy today’s episode of Podcast Insider; we’ve worked hard to ensure that you’re getting the best podcast knowledge. We’ll still be periodically having guests, so if you’re interested in being featured reach out to the team.
Today’s Hosts: Mike Dell and Todd Cochrane
Here are the most useful podcast directories and apps that you should be using for your podcast.
Of course Apple podcasts and Spotify are the most well-known. Although, we do suggest you be everywhere you can, sometimes there are reasons to not distribute to one place or another. Here are some of the things to think about when deciding how much effort you want to put in to get on a podcast app or directory.
Note: Subscribing/Following mainly function the same for each app but its broader than it was when podcasting first started.
Must-Have Apps
Apple Podcasts – This will also get you into a lot of independent apps like Overcast, Pocket Casts and a lot of others that use Apple for their directory.
Spotify – They get a lot of press in the podcasting world and are popular with the fastest growing podcast listener demographic – around the world.
Podcast Index – Apps that do not use Apple and apps that use both Apple and Podcast Index use Podcast Index as their catalog of shows
Google Podcasts – As of March 2023
Blubrry – Even if you’re not hosting with Blubrry
Great-To-Be-There Apps
Stitcher – Once very popular, still used quite a bit on android devices.
Amazon Music / Audible Podcasts – Podcasts show up in the Amazon Music and Audible apps
TuneIn – Popular live radio app
Podchaser – A directory of podcasts
Be-Careful-What-You-Wish-For Apps
YouTube Music (coming soon)
If YouTube Music Podcasts is the same as YouTube video channels, it might not be a good fit for YOUR show.
Pandora – Music app that does have a podcast section
iHeartRadio – Popular Live radio app with a podcast section
Minor / Regional apps
Deezer – EU
JioSaavn – India
Gaana – India
Anghami – Middle East
Resso – Middle East
We have instructions on how to submit or get into almost all of these apps, linked in the show notes.
Again, it doesn’t hurt to be everywhere. We don’t care how you listen, as long as you listen. Just know that all these apps/directories have their own business model and reason for existing.
Got a subject you would like us to cover on the show, Drop an email to mike@blubrry.com (audio, text, video), and we may use it. You can also post a question on the Blubrry Podcasting Facebook group.
The best place for support with any Blubrry product or service is our ticket system (https://blubrry.com/support/). Tickets give the whole team access rather than direct emails or calls.
What apps, directories and services are worth the effort and which ones may not be a great fit for your show.
There are many places where you should syndicate your show. We take you through the extensive list of where you can list your podcast and the pros and cons of each.
We hope you enjoy today’s episode of Podcast Insider; we’ve worked hard to ensure that you’re getting the best podcast knowledge. We’ll still be periodically having guests, so if you’re interested in being featured reach out to the team.
Today’s Hosts: Mike Dell and Todd Cochrane
Here are the most useful podcast directories and apps that you should be using for your podcast.
Of course Apple podcasts and Spotify are the most well-known. Although, we do suggest you be everywhere you can, sometimes there are reasons to not distribute to one place or another. Here are some of the things to think about when deciding how much effort you want to put in to get on a podcast app or directory.
Note: Subscribing/Following mainly function the same for each app but its broader than it was when podcasting first started.
Must-Have Apps
Apple Podcasts – This will also get you into a lot of independent apps like Overcast, Pocket Casts and a lot of others that use Apple for their directory.
Spotify – They get a lot of press in the podcasting world and are popular with the fastest growing podcast listener demographic – around the world.
Podcast Index – Apps that do not use Apple and apps that use both Apple and Podcast Index use Podcast Index as their catalog of shows
Google Podcasts – As of March 2023
Blubrry – Even if you’re not hosting with Blubrry
Great-To-Be-There Apps
Stitcher – Once very popular, still used quite a bit on android devices.
Amazon Music / Audible Podcasts – Podcasts show up in the Amazon Music and Audible apps
TuneIn – Popular live radio app
Podchaser – A directory of podcasts
Be-Careful-What-You-Wish-For Apps
YouTube Music (coming soon)
If YouTube Music Podcasts is the same as YouTube video channels, it might not be a good fit for YOUR show.
Pandora – Music app that does have a podcast section
iHeartRadio – Popular Live radio app with a podcast section
Minor / Regional apps
Deezer – EU
JioSaavn – India
Gaana – India
Anghami – Middle East
Resso – Middle East
We have instructions on how to submit or get into almost all of these apps, linked in the show notes.
Again, it doesn’t hurt to be everywhere. We don’t care how you listen, as long as you listen. Just know that all these apps/directories have their own business model and reason for existing.
Got a subject you would like us to cover on the show, Drop an email to mike@blubrry.com (audio, text, video), and we may use it. You can also post a question on the Blubrry Podcasting Facebook group.
The best place for support with any Blubrry product or service is our ticket system (https://blubrry.com/support/). Tickets give the whole team access rather than direct emails or calls.
Today’s episode of Podcast Insider is here to illuminate the ways in which a podcaster can grow their show. Every podcaster wants to know how they can expand their audience and reach, there are a number of tactics – new and old.
We hope you enjoy today’s episode of Podcast Insider; we’ve worked hard to ensure that you’re getting the best podcast knowledge. We’ll still be periodically having guests, so if you’re interested in being featured reach out to the team.
Today’s Hosts: Mike Dell and MacKenzie Bennett
How to grow your podcast is the age-old question. We have a few tips that may help you get the word out there and to attract more listeners to grow your podcast audience.
Target Audience
Growing your audience is difficult if you don’t know who they are in the first place
Stick to your topic and do it well
Your niche will lead you to your people, don’t bother with trying to cater to the masses
Be Where Your Potential Audience Is
Join Facebook groups, forums and other social media groups around your subject of interest
Comment on your topic in social media. Become well-known for being helpful (don’t just spam the groups)
Comment on news articles that apply to your topic. Again, be helpful and thoughtful and don’t spam
Attend trade shows, conferences and other events around your topic. It’s a great way to network with your given topic group and meet the movers and shakers in that area
Search-ability (The dreaded SEO)
Have a website (as we push all the time)
Write articles that are not podcasts on your site to boost search traffic
Write good show notes (see our episode on that here)
TV/Radio/Newspaper
Use what works for your audience. Get on TV or radio. A lot of local TV and Radio shows are looking for guests. Your podcast will get you to be the SME (Subject Matter Expert) on that topic.
Write articles for your newspaper (or any newspapers). Sometimes newspapers and news websites will take op-ed style articles. Many with links back to YOUR website and podcast.
Social Media Marketing
Work with other podcasters
Engage with your audience
It’s fairly easy to grow your podcast audience with old traditional marketing and the most importantly, word of mouth.
Got a subject you would like us to cover on the show, Drop an email to mike@blubrry.com (audio, text, video), and we may use it. You can also post a question on the Blubrry Podcasting Facebook group.
The best place for support with any Blubrry product or service is our ticket system (https://blubrry.com/support/). Tickets give the whole team access rather than direct emails or calls.
Profiting from your podcast is common and something that most creators consider or hope for at some point. Today, we discuss the ways that podcasters can make money from their shows.
We hope you enjoy today’s episode of Podcast Insider; we’ve worked hard to ensure that you’re getting the best podcast knowledge. We’ll still be periodically having guests, so if you’re interested in being featured reach out to the team.
Today’s Hosts: Todd Cochrane and MacKenzie BennettMonetize Your Podcast
The many ways in which you can monetize your podcast
Advertising
Programmatic advertising: anyone can do this and ads can be about anything, however you’re not in control as the creator
Sponsorships and ad deals: specific to that campaign and have detailed requirements within a contract
Stats factor into any type of ad deal often times
Can be dependent on whether you have built an audience
Joining an ad network can ease the process of finding advertisers and deals
Value4Value (V4V)
Call-back to last week’s episode, very simple once it’s properly set up
From Podcast Index team – Blubrry has implemented many of the tools recently
Donations
Loyal listeners may be inclined to donate to you
Tried and true, it’s easy to add a donation button to your website anywhere
Cashapp and Venmo are now also very popular and easy to use for this
Premium Content
Early release of episodes for members
Ad-free versions of the show
Bonus content
Extended content
Apple premium
Allows for simplified premium listening for the audience (and our integration for creators)
There are lots of different ways to go about this
Selling Your Own Stuff
Books
Merch
Other products you produce or sell
Courses
Paid webinars, summits and events
Promoting your business
Passive Income
Affiliate marketing
Ads on your website
And of course, just do your podcast for the fun of it and forget the idea of monetization. That is the great thing about podcasting; it’s inexpensive and it’s quite fun.
Got a subject you would like us to cover on the show? Drop an email to mike@blubrry.com (audio, text, video), and we may use it. You can also post a question on the Blubrry Podcasting Facebook group.
The best place for support with any Blubrry product or service is our ticket system (https://blubrry.com/support/). Tickets give the whole team access rather than direct emails or calls.
Blubrry is dedicated to implementing Podcasting 2.0 features; today we’ll be exploring what some of these features are and how they work within the Blubrry Podcasting platform.
We hope you enjoy today’s episode of Podcast Insider; we’ve worked hard to ensure that you’re getting the best podcast knowledge. We’ll still be periodically having guests, so if you’re interested in being featured reach out to the team.
Today’s Hosts: Todd Cochrane and Mike Dell
What is RSS and why is it important to podcasting?
It’s a way to monetize podcasts via Value4Value rather than advertising
What new features are available through the Podcasting 2.0 project?
Live Item – Allows you to announce via your RSS feed that you are going live. Adds the ability to listen/watch live without leaving your podcast app.
V4V – Allows satellite streaming and boosts donations and comments via lighting (bitcoin)
Transcripts / Closed captioning – Your transcript link in the feed can be viewed on apps that allow it. It also can be viewed on closed caption-capable players/apps.
Credits – Who are your hosts, guests, producer and so on? Like movie credits right in your RSS feed
TXT – An open tag for codes and other things to prove ownership once the email address is removed from the feed.
Location – Allows you to set the location of your show or an episode.
Cross-app comments – This allows people to comment on your episode no matter which app they are using, without leaving the app.
GUID – A behind-the-scenes tag that identifies your podcast no matter where you host or move to. Kind of an ID number for your show.
Funding – A place to put your donate link, such as Patreon, PayPal, Buymeacoffee or donate page right in the feed for apps to show.
And more!
Why is Podcasting 2.0 important?
It allows for innovation in the podcast industry
It helps keep podcasting a free and open standard for the open web
It offers alternative funding for shows thorough V4V
Got a subject you would like us to cover on the show, Drop an email to mike@blubrry.com (audio, text, video), and we may use it. You can also post a question on the Blubrry Podcasting Facebook group.
The best place for support with any Blubrry product or service is our ticket system (https://blubrry.com/support/). Tickets give the whole team access rather than direct emails or calls.
Podcast Distribution: Which Platforms Are Worth It (repost) – PCI 338
Repost – Corrected audio attached
What apps, directories and services are worth the effort and which ones may not be a great fit for your show.
There are many places where you should syndicate your show. We take you through the extensive list of where you can list your podcast and the pros and cons of each.
We hope you enjoy today’s episode of Podcast Insider; we’ve worked hard to ensure that you’re getting the best podcast knowledge. We’ll still be periodically having guests, so if you’re interested in being featured reach out to the team.
Today’s Hosts: Mike Dell and Todd Cochrane
Here are the most useful podcast directories and apps that you should be using for your podcast.
Of course Apple podcasts and Spotify are the most well-known. Although, we do suggest you be everywhere you can, sometimes there are reasons to not distribute to one place or another. Here are some of the things to think about when deciding how much effort you want to put in to get on a podcast app or directory.
Note: Subscribing/Following mainly function the same for each app but its broader than it was when podcasting first started.
Must-Have Apps
Apple Podcasts – This will also get you into a lot of independent apps like Overcast, Pocket Casts and a lot of others that use Apple for their directory.
Spotify – They get a lot of press in the podcasting world and are popular with the fastest growing podcast listener demographic – around the world.
Podcast Index – Apps that do not use Apple and apps that use both Apple and Podcast Index use Podcast Index as their catalog of shows
Google Podcasts – As of March 2023
Blubrry – Even if you’re not hosting with Blubrry
Great-To-Be-There Apps
Stitcher – Once very popular, still used quite a bit on android devices.
Amazon Music / Audible Podcasts – Podcasts show up in the Amazon Music and Audible apps
TuneIn – Popular live radio app
Podchaser – A directory of podcasts
Be-Careful-What-You-Wish-For Apps
YouTube Music (coming soon)
If YouTube Music Podcasts is the same as YouTube video channels, it might not be a good fit for YOUR show.
Pandora – Music app that does have a podcast section
iHeartRadio – Popular Live radio app with a podcast section
Minor / Regional apps
Deezer – EU
JioSaavn – India
Gaana – India
Anghami – Middle East
Resso – Middle East
We have instructions on how to submit or get into almost all of these apps, linked in the show notes.
Again, it doesn’t hurt to be everywhere. We don’t care how you listen, as long as you listen. Just know that all these apps/directories have their own business model and reason for existing.
Got a subject you would like us to cover on the show, Drop an email to mike@blubrry.com (audio, text, video), and we may use it. You can also post a question on the Blubrry Podcasting Facebook group.
The best place for support with any Blubrry product or service is our ticket system (https://blubrry.com/support/). Tickets give the whole team access rather than direct emails or calls.
Fill out our listener survey at surveys.blubrry.com/podcastinsider
Schedule a one-on-one with Todd (hosting customers only). Email todd@blubrry.com
Schedule a tech checkup with Mike (hosting customers only). Email mike@blubrry.com
Send us your podcast sticker and a self-addressed stamped envelope (SASE) and we will send you a Blubrry care package.
Our mailing address:
Blubrry – MacKenzie
150 E. Campus View Blvd. #180
Columbus, Ohio 43235
Podcast Distribution: Which Platforms Are Worth It - PCI 338
What apps, directories and services are worth the effort and which ones may not be a great fit for your show.
There are many places where you should syndicate your show. We take you through the extensive list of where you can list your podcast and the pros and cons of each.
We hope you enjoy today’s episode of Podcast Insider; we’ve worked hard to ensure that you’re getting the best podcast knowledge. We’ll still be periodically having guests, so if you’re interested in being featured reach out to the team.
Today’s Hosts: Mike Dell and Todd Cochrane
Here are the most useful podcast directories and apps that you should be using for your podcast.
Of course Apple podcasts and Spotify are the most well-known. Although, we do suggest you be everywhere you can, sometimes there are reasons to not distribute to one place or another. Here are some of the things to think about when deciding how much effort you want to put in to get on a podcast app or directory.
Note: Subscribing/Following mainly function the same for each app but its broader than it was when podcasting first started.
Must-Have Apps
Apple Podcasts – This will also get you into a lot of independent apps like Overcast, Pocket Casts and a lot of others that use Apple for their directory.
Spotify – They get a lot of press in the podcasting world and are popular with the fastest growing podcast listener demographic – around the world.
Podcast Index – Apps that do not use Apple and apps that use both Apple and Podcast Index use Podcast Index as their catalog of shows
Google Podcasts – As of March 2023
Blubrry – Even if you’re not hosting with Blubrry
Great-To-Be-There Apps
Stitcher – Once very popular, still used quite a bit on android devices.
Amazon Music / Audible Podcasts – Podcasts show up in the Amazon Music and Audible apps
TuneIn – Popular live radio app
Podchaser – A directory of podcasts
Be-Careful-What-You-Wish-For Apps
YouTube Music (coming soon)
If YouTube Music Podcasts is the same as YouTube video channels, it might not be a good fit for YOUR show.
Pandora – Music app that does have a podcast section
iHeartRadio – Popular Live radio app with a podcast section
Minor / Regional apps
Deezer – EU
JioSaavn – India
Gaana – India
Anghami – Middle East
Resso – Middle East
We have instructions on how to submit or get into almost all of these apps, linked in the show notes.
Again, it doesn’t hurt to be everywhere. We don’t care how you listen, as long as you listen. Just know that all these apps/directories have their own business model and reason for existing.
Got a subject you would like us to cover on the show, Drop an email to mike@blubrry.com (audio, text, video), and we may use it. You can also post a question on the Blubrry Podcasting Facebook group.
The best place for support with any Blubrry product or service is our ticket system (https://blubrry.com/support/). Tickets give the whole team access rather than direct emails or calls.
Fill out our listener survey at surveys.blubrry.com/podcastinsider
Schedule a one-on-one with Todd (hosting customers only). Email todd@blubrry.com
Schedule a tech checkup with Mike (hosting customers only). Email mike@blubrry.com
Send us your podcast sticker and a self-addressed stamped envelope (SASE) and we will send you a Blubrry care package.
Our mailing address:
Blubrry – MacKenzie
150 E. Campus View Blvd. #180
Columbus, Ohio 43235
How to Grow Your Podcast Audience
Today’s episode of Podcast Insider is here to illuminate the ways in which a podcaster can grow their show. Every podcaster wants to know how they can expand their audience and reach, there are a number of tactics – new and old.
We hope you enjoy today’s episode of Podcast Insider; we’ve worked hard to ensure that you’re getting the best podcast knowledge. We’ll still be periodically having guests, so if you’re interested in being featured reach out to the team.
Today’s Hosts: Mike Dell and MacKenzie Bennett
How to grow your podcast is the age-old question. We have a few tips that may help you get the word out there and to attract more listeners to grow your podcast audience.
Target Audience
Growing your audience is difficult if you don’t know who they are in the first place
Stick to your topic and do it well
Your niche will lead you to your people, don’t bother with trying to cater to the masses
Be Where Your Potential Audience Is
Join Facebook groups, forums and other social media groups around your subject of interest
Comment on your topic in social media. Become well-known for being helpful (don’t just spam the groups)
Comment on news articles that apply to your topic. Again, be helpful and thoughtful and don’t spam
Attend trade shows, conferences and other events around your topic. It’s a great way to network with your given topic group and meet the movers and shakers in that area
Search-ability (The dreaded SEO)
Have a website (as we push all the time)
Write articles that are not podcasts on your site to boost search traffic
Write good show notes (see our episode on that here)
TV/Radio/Newspaper
Use what works for your audience. Get on TV or radio. A lot of local TV and Radio shows are looking for guests. Your podcast will get you to be the SME (Subject Matter Expert) on that topic.
Write articles for your newspaper (or any newspapers). Sometimes newspapers and news websites will take op-ed style articles. Many with links back to YOUR website and podcast.
Social Media Marketing
Work with other podcasters
Engage with your audience
It’s fairly easy to grow your podcast audience with old traditional marketing and the most importantly, word of mouth.
Got a subject you would like us to cover on the show, Drop an email to mike@blubrry.com (audio, text, video), and we may use it. You can also post a question on the Blubrry Podcasting Facebook group.
The best place for support with any Blubrry product or service is our ticket system (https://blubrry.com/support/). Tickets give the whole team access rather than direct emails or calls.
Fill out our listener survey at surveys.blubrry.com/podcastinsider
Schedule a one-on-one with Todd (hosting customers only). Email todd@blubrry.com
Schedule a tech checkup with Mike (hosting customers only). Email mike@blubrry.com
Send us your podcast sticker and a self-addressed stamped envelope (SASE) and we will send you a Blubrry care package.
Our mailing address:
Blubrry – MacKenzie
150 E. Campus View Blvd. #180
Columbus, Ohio 43235
Ways to Monetize Your Podcast – PCI 336
Profiting from your podcast is common and something that most creators consider or hope for at some point. Today, we discuss the ways that podcasters can make money from their shows.
We hope you enjoy today’s episode of Podcast Insider; we’ve worked hard to ensure that you’re getting the best podcast knowledge. We’ll still be periodically having guests, so if you’re interested in being featured reach out to the team.
Today’s Hosts: Todd Cochrane and MacKenzie Bennett
Monetize Your Podcast
The many ways in which you can monetize your podcast
Advertising
Programmatic advertising: anyone can do this and ads can be about anything, however you’re not in control as the creator
Sponsorships and ad deals: specific to that campaign and have detailed requirements within a contract
Stats factor into any type of ad deal often times
Can be dependent on whether you have built an audience
Joining an ad network can ease the process of finding advertisers and deals
Value4Value (V4V)
Call-back to last week’s episode, very simple once it’s properly set up
From Podcast Index team – Blubrry has implemented many of the tools recently
Donations
Loyal listeners may be inclined to donate to you
Tried and true, it’s easy to add a donation button to your website anywhere
Cashapp and Venmo are now also very popular and easy to use for this
Premium Content
Early release of episodes for members
Ad-free versions of the show
Bonus content
Extended content
Apple premium
Allows for simplified premium listening for the audience (and our integration for creators)
There are lots of different ways to go about this
Selling Your Own Stuff
Books
Merch
Other products you produce or sell
Courses
Paid webinars, summits and events
Promoting your business
Passive Income
Affiliate marketing
Ads on your website
And of course, just do your podcast for the fun of it and forget the idea of monetization. That is the great thing about podcasting; it’s inexpensive and it’s quite fun.
Got a subject you would like us to cover on the show? Drop an email to mike@blubrry.com (audio, text, video), and we may use it. You can also post a question on the Blubrry Podcasting Facebook group.
The best place for support with any Blubrry product or service is our ticket system (https://blubrry.com/support/). Tickets give the whole team access rather than direct emails or calls.
Fill out our listener survey at surveys.blubrry.com/podcastinsider
Schedule a one-on-one with Todd (hosting customers only). Email todd@blubrry.com
Schedule a tech checkup with Mike (hosting customers only). Email mike@blubrry.com
Send us your podcast sticker and a self-addressed stamped envelope (SASE) and we will send you a Blubrry care package.
Our mailing address:
Blubrry – MacKenzie
150 E. Campus View Blvd. #180
Columbus, Ohio 43235
Advanced RSS Features: Podcasting 2.0 – PCI 335
Blubrry is dedicated to implementing Podcasting 2.0 features; today we’ll be exploring what some of these features are and how they work within the Blubrry Podcasting platform.
We hope you enjoy today’s episode of Podcast Insider; we’ve worked hard to ensure that you’re getting the best podcast knowledge. We’ll still be periodically having guests, so if you’re interested in being featured reach out to the team.
Today’s Hosts: Todd Cochrane and Mike Dell
What is RSS and why is it important to podcasting?
Really Simple Syndication
RSS is an OPEN web standard (not owned or controlled by anyone)
It’s the primary way that podcasts are distributed
It is what keeps podcasting an open medium that is not cancelable
What is the Podcasting 2.0 project?
It’s an open project to add features to RSS
It’s an open directory of podcasts (podcastindex.org)
It’s a way to monetize podcasts via Value4Value rather than advertising
What new features are available through the Podcasting 2.0 project?
Live Item – Allows you to announce via your RSS feed that you are going live. Adds the ability to listen/watch live without leaving your podcast app.
V4V – Allows satellite streaming and boosts donations and comments via lighting (bitcoin)
Transcripts / Closed captioning – Your transcript link in the feed can be viewed on apps that allow it. It also can be viewed on closed caption-capable players/apps.
Credits – Who are your hosts, guests, producer and so on? Like movie credits right in your RSS feed
TXT – An open tag for codes and other things to prove ownership once the email address is removed from the feed.
Location – Allows you to set the location of your show or an episode.
Cross-app comments – This allows people to comment on your episode no matter which app they are using, without leaving the app.
GUID – A behind-the-scenes tag that identifies your podcast no matter where you host or move to. Kind of an ID number for your show.
Funding – A place to put your donate link, such as Patreon, PayPal, Buymeacoffee or donate page right in the feed for apps to show.
And more!
Why is Podcasting 2.0 important?
It allows for innovation in the podcast industry
It helps keep podcasting a free and open standard for the open web
It offers alternative funding for shows thorough V4V
Read more here
Got a subject you would like us to cover on the show, Drop an email to mike@blubrry.com (audio, text, video), and we may use it. You can also post a question on the Blubrry Podcasting Facebook group.
The best place for support with any Blubrry product or service is our ticket system (https://blubrry.com/support/). Tickets give the whole team access rather than direct emails or calls.
Fill out our listener survey at surveys.blubrry.com/podcastinsider
Schedule a one-on-one with Todd (hosting customers only). Email todd@blubrry.com
Schedule a tech checkup with Mike (hosting customers only). Email mike@blubrry.com
Send us your podcast sticker and a self-addressed stamped envelope (SASE) and we will send you a Blubrry care package.
Our mailing address:
Blubrry – MacKenzie
150 E. Campus View Blvd. #180
Columbus, Ohio 43235