Has Podcasting Peaked? – PCI 317

0:10 Yeah, welcome to Podcast Insider. This is, uh, number three 17, and of course it's October 20th. Uh, hello, Mackenzie. Hello, Mike. Thanks for having me back. Yeah, well, Todd's on the move as, as he tends to be, so, uh, we'll, we'll hold down the fort while he's gone. Yes, we will. We're doing a good job. Yeah. And, uh, the weather outside cannot make up its mind. We had snow yesterday and we're supposed to have 70 degrees tomorrow, so, . It's broken. The weather is broken. Yes. So, Oh, well, nobody comes to here to listen to the weather. So, uh, let's get on with the news.

0:56 First News article of the day is, uh, has to do with TikTok saying that TikTok is quote unquote, going after podcasting and getting involved. Um, so it says that they have started harvesting feeds and it's going to start implementing at some point. Yeah. They already have Rezo, which does music, and it offers podcasting like through Rezo. So we'll see where that goes. Yeah, they, uh, registered a patent for TikTok music, which includes podcast content. And one of the, uh, podcast hosts out there was noticing there's New now bots scraping, uh, podcasts that, uh, from ipss registered to TikTok or Bite Dance, which is the parent company. But we'll see, uh, you know, YouTube's getting into it a bit and, uh, you know, goes, Google tried three, four times, five times, so let's see if another one's a charm.

2:01 Facebook played with it for a while and got out of it, so, Yeah, you just never know. You know, a lot of these music companies and social media companies get into podcasting and then they realize that, you know, unless you specialize in it. It it's hard to get it right. Yeah. And you know, I, I played with that Facebook page thing when it was active and mm-hmm. . Yeah. I mean, it's Okay. Uh, famously Todd's gonna owe me a dollar at the end of the year cause we had it. Bet. I do remember the bet , he. Said Facebook was, you said it was gonna be. Much, much larger than, than it ended up being. . Right. And I, I think the same for TikTok and, and YouTube and all that.

2:45 And I just read something today totally unrelated, well, not unrelated, but, uh mm-hmm. , YouTube has this thing now called shorts, which very TikTok like. Yeah. They just surpassed TikTok and daily users of their shorts. Which, are you serious? That's what I'd heard. Now I don't know how true it is. I didn't put it in the news here because I wasn't sure, but that's what I'd. Heard. Good call. . So anyway, I just thought that was interesting and yeah, TikTok, Hey, more the merrier. You know, we, we don't care how you listen as long as you listen. I mean, I would personally probably never listen on TikTok. Like, I, I love TikTok, but, um, the only time I really see anything podcast related is, you know, the, the clips, the sound bites, the really funny moment or whatever it was right.

3:36 From the live recording. And that's, I think that's as far as I'll ever get. Oh, yeah. Listening to a podcast on something that is not strictly for podcasts. Yeah. I, I actually had to take tick TikTok off my phone mm-hmm. In my iPad, cuz I Absolutely, it's a time suck. It 1000% is. And so, but then I've been watching YouTube short, so, you know, kinda in the same , you know, I have a addictive personality I guess, but, uh. There's just too much content for everyone. Hey, anybody you wanna go into radio as an on air host with Howard Stern? There's a job opening in New York. So.

4:17 The man that has poo-pooed on podcasting for years and years, because he wants Sirius XM to, you know, he wants to continue his radio show. That same guy. Yeah. That same guy. But, uh, you know what the, the thing is, this isn't really podcasting, This is, you know, on the Howard Stern channel, they, they're looking for new shows to go on that. But, you know, Sirius XM is getting into podcasting pretty deep. Yes. Cause they own a lot of, uh, podcast related businesses, Stitcher and Simple Cast, and you know, a bunch of Pandora, a bunch of stuff like that. So, you know, I'm sure Howard's got a podcast. Now, if we, if you looked on Stitcher, you probably find it. Uh, but, you know, hey, it might be fun, you know, if you're, if you're, uh, ready to, you know, step up to the plate and, uh, do a radio show, uh, why not, You know, that the, the skill set is similar.

5:14 Anyone could apply. Yeah. So, but I think you gotta move to New York. Uh. Uh, Yeah, it says hybrid, so I would assume you should probably be in New York. Yeah. So, and I, I saw a couple other interesting, uh, job things, but, uh, we'll leave that to you. You can go to Pod News and look those up. mm-hmm. , lots of, lots of weird jobs out there. Not weird, but lot of jobs, uh, being posted here lately. And which is odd because of all the layoffs peop, you know, some of the other companies are doing. So, I don't know, I don't get it. Do your research people and decide whether or not you believe something is a real valuable and actual Right. You. Know? Yeah. Make sure the company is, is solid .

5:56 Yes. Yes. Cause I, unfortunately, I've heard of many, many scams going on with it, with any type of job. And just because they're a big company does not make it, you know, Cause look at Spotify, they've bought up some companies and now they're laying people off. So, you know, it's just be careful out there, you know? Yeah, for sure. Especially if they make you move somewhere. We want the best for you. Yeah. So, uh, hey, we got, uh, three new board members on the podcast Academy board. Uh, Chris Colbert, Is that how you pronounce that? I don't know her Cobert. I would assume Colbert.

6:37 Yeah. Jay Green. And, uh, I can't read that one. And Ar Ariel Ariel. Yeah. Ariel and Isat. Uh, she works for Squad Cast. She's great. Yep. If they were in the booth next to us, weren't they? It, uh. Yes, they were Podcast Booth. Very good. Mm-hmm. . Well, congratulations to them. And, uh, hopefully the, the Academy gets a little more higher profile. You know, myself and Todd, I think are both members and, and, uh, you know, they, they have some good goals. I I just, you know, I haven't heard a lot about 'em. I, I'd like to see them get a little more sorted. Yeah. Um, you know, have a, have a more distinct, um, agenda of things that they want to accomplish, if that makes sense.

7:24 Right. You know, their main thing is, is the award show the Ames, uh, you know, they want to be like the motion picture association for the Oscars and, and music for the, uh, what's, what's the music when Grammy. The. Grammys, you know, so they're trying to do something like that. And they've somewhat succeeded, although, I don't know, is, uh, is, is, it's getting as much, uh, play right now with the Indies because most of the podcasts are from big companies that, uh, win those awards. And, you know, I mean, they do have some indies in there and some if one, so that's cool. You know, if you want to get into it to go over to the podcast academy.org and, uh, I think it's, what is it, it's a hundred dollars a year now to, uh, be in the academy, but then you get to vote on, uh, on the awards at some point. And, you know, when they bring out the slate and it's, it's somewhat interesting.

8:23 And they always have a big to-do when they do the awards show. I watched that last year, and it, it was not quite up there with the Oscars, but it was cool. . You know, I don't think they're gonna get to that level, uh, as quickly as they'd like. But no, probably not. So we, we always talk about podcasting. We don't care how you listen or, you know, or anything like that. But, uh, what do you think of this one? Uh, the Canadian podcast, uh, or a Canadian podcast release a limited episode on a cassette . So I think they did, uh, four, uh, or hundred, or what is it? A hundred or 200, I forget.

9:07 But they, it's a very limited edition. Cassette. Yeah. They moved 50. Yeah, there we go. 50 of 'em. And the name of the podcast is Canadian Politics Is Boring. Well Do, if you still have a cassette player in your car, you probably like boring . Yeah. I'd say you're probably on the right track. . I'm not gonna say anything, but, uh, I, I have very recently replaced a cassette player in a car, Yeah. That I own. Uh, oh. Well, I. Don't think, I don't think my 2001 car is going be playing any cassettes anytime soon. Probably not. No. But, uh, they really just said that they thought it would be a fun, a fun thing to do. Yeah.

9:52 Yeah. I remember, uh, back in the day, I used to burn, uh, podcasts to CDs to play in the car. This was before, you know, Bluetooth streaming. And before, uh, you could, you know, most cars didn't have ox in. So you could, I never got that far. I mean, don't get me wrong. I used to download podcasts and move 'em over to my iPod like everyone else, but I never downloaded them to, uh, Yeah. Put them onto a cassette or a cd. Yeah. I would do the CD and, you know, the CD player I had in my car at the time would mm-hmm. Would play MP3s, so you could put a whole bunch of 'em on a cd. So, you know, that was wasn't, it wasn't too wasteful. But, uh, you know, I, in fact, I just was cleaning out my old desk in the basement and found a stack of, uh, burnt CDs with podcasts on 'em from 15 years ago.

10:44 . Oh, you get on your spring cleaning now. Okay. , do some fall cleaning. Yes. There you go. All right. Uh oh. Yeah. This is, this is one I don't quite understand what they're doing here. The YouTube, uh, do they call 'em, uh, handles? Yeah. Is that just a custom URL to your channel, or how, How's that work? So it says that you're gonna be able to, you know, create your own, it's reserved, and then your additional channel URL is essentially the handle that you choose. So the example they have here is youtube.com/at YouTube creators.

11:25 Hmm. So, like, the handle is at YouTube creators, and then the channel URL is youtube.com/youtube creators. Oh, I get it. Okay. So it's like, you know, on Facebook you can have a Facebook page with a custom url mm-hmm. or your own wall. Okay. I get it. Kind of just feels like the best of both worlds. Yeah. So, uh, yeah, you get to get your custom, it's like a customized license plate for your car, you know? Ah, yeah. That's a good. One. Gotta re you gotta, uh, you gotta get it, uh, reserved. And they, they're reserving your, uh, I guess your Gmail address. I don't know, however, your channel name probably, I guess. But, uh, it.

12:06 Looks interesting. Well, yeah, it, well, it says you choose the handle and then they just create the URL to match it, but it just, it seems to be that you can choose whatever handle you want. Yeah. And, uh, it looks like you can, if you want to change it at any time too, which with our old keyword system at blueberry, we weren't able to do that, but, uh mm-hmm. , but I guess they, they forward things around and it'll work. So Cool. Uh, I'll have to look into that for, uh, Blueberry. I'm sure we already have youtube.com/blueberry or whatever it is for our channel. . I hope so. I'll figure it out. Put it in the notes next week. . How about that? We'll come back to it as this becomes more prevalent. .

12:49 Yeah. Well, yeah. We may not even be enabled for it. They were just rolling it out, so, so go check it out over at YouTube. I spend way too much time on YouTube. Uh. It's okay. It evens out with the 0% that I spend on YouTube. There you go. There you go. All right. So another news item here is, uh, Pocket Cast has now gone open source. So that's, that's good news actually, because lot of, you know, Podcast Cast is a pretty popular app, and it would really be nice to have people contributing to it, you know, such as some of the podcast 2.0 stuff. Mm-hmm. , Uh, and it's more likely to happen now. Uh, Pocket Cast, just a little history was sold to npr, I believe, originally and, Oh.

13:37 A while ago. Wasn't that Yeah. Long time ago. Yeah. And, and then I forget where, what happened to it after that, but, uh, Oh. Automatic. Automatic. That's right. Uh, the people behind WordPress, uh, bought it, and then now they're open sourcing it, just like WordPress is open source, so Yeah. Good on them. And, uh, and they know how to do open source. So, uh, if you want to contribute some stuff to Pocket Casts, uh, you should be able to do that at some point. And we'll have a. It's a, it's a good point. There's a direct quote from here is saying, We don't want this to be controlled by Apple and Spotify. We wanna support a diverse ecosystem of third party clients.

14:18 Yep. And that's, uh, you know, that's the, the whole thing behind Open source, you know, like WordPress itself, which is also run by Automatic, and they have a service called wordpress.com, which is not exactly the same as, as, uh, wordpress.org open source, but it's close. And, you know, sounds. Confusing. Yeah. It's a little confusing. . It's like back when, uh, when Windows had a email client called Outlook Express, and then they came out with another email client, uh, that you had to pay for called Outlook, but the two were absolutely different. , there was not. Yeah. So.

15:00 Sometimes I just worry about those marketing teams that approve these types of things. You know? So like wordpress.com and wordpress.org are completely different things. , although they are, they operate similar, so it's not as bad. We've probably beat this dead horse a lot for our best practice, but, uh, having a website, or at least a dedicated landing page for your podcast is a great idea. And. Actually, it really goes well with the YouTube handle thing. Yeah. That's essentially the same thing that YouTube is trying to say, like. Right. Except for you don't, instead of just YouTube. the profile, like the , Right, Right. There's the dedicated webpage, as opposed to having your own website. Like, we obviously want you to have your own website if that's something that you think you're capable of and, you know, comfortable handling mm-hmm.

15:51 , but if not the web page from whatever host you have or YouTube or whatever it is. Yeah. Just give, give people a place to find you, preferably a place that you own. I mean, that's what I suggest. So, I mean, get a doma, oh, excuse me. Get a domain name and forward it to say, you know, your, your blueberry page or your whatever host you're using, so that if say you move hosts, you just move that forward to your new host. Or better yet, do a WordPress site you own with your own.com. Like we always talk about here, like I said, beating the Dead Horse, but there's no guarantee that you're gonna be in Apple Podcasts.

16:38 Apple Podcasts at some point could pull you out of there for some reason, whatever, who knows why, or, you know, any one of those places. So if you send people to Apple exclusively, first off Android people that can't use that link for any reason, so that cuts out a whole bunch of your audience or potential audience. But second off, if you disappear for some reason, temporarily or permanently from some platform, people should know where to get ahold of you and, you know, get hooked back up with listening. That's, you know, that's, that's what my takeaway would be from that. Could you. Just, do you think with the ability to be found on so many different places, and, you know, the, you have the opportunity to be on so many different types of platforms, specifically social media platforms, uh, just a site like this that, or a site that, you know, you kind of just have the opportunity to include whatever options and links you want is really helpful for people to go in the right direction instead of like, spending time going to all the different ones trying to find you. Right.

17:48 Give them the actual ability to do it as opposed to them searching. Yeah. The whole, the whole idea, You know, like we always say, go to podcast insider.com, you know mm-hmm. . And, and the reason we say that in the show is if you're listening to the show and we disappear from somewhere, you know where to find us, actually find us@blueberry.com as well. So, you know, we're pretty well known. . Guess, I think you're, I think they'll be able to get from one or the other pretty easily. Yep. Very good. Blueberry. News here, Uh, or blog post this week, another one from Terrace. She's on a, she's on a, a tear.

18:29 . She, she is. So she's a great writer. And this one is, uh, when to rebrand your podcast, kind of giving some examples of scenarios that, you know, make you consider, is this the right thing that I should be doing for it at this time? Is this, you know, have I, uh, one of our favorite things to say, you know, beating this with a dead horse, Like, is this ready to move on ? Right. You know, like we've rebranded this show at least three times Yeah. Over the years, and I've rebranded a couple of shows myself. I, I've, I've done talks at, uh, conferences about rebranding. Yeah. And it, and it's something that podcasters of all levels and, uh, you know, serious levels do mm-hmm. like anyone do, it does it.

19:16 Like we have, you know, huge, huge networks have done it. Like the people that just do this as a hobby, it is not uncommon. Yeah. And, uh, yeah, I've, I've known a lot of podcasts that, that do it some successfully and some not so much. Yeah. I'm sure you've helped a lot of people get started on it as well. Yeah. So, uh, it's, it's not, it's not hard to do technically, but you guess, you know, uh, Tara goes into, you know, why you might want to mm-hmm. and some of the steps, I guess I, so anywho and you got to a podcaster of the month this month. Yeah. We're coming back to Podcaster of the Month with, uh, Kimberly Kane. She was actually a guest on Podcast Insider, Uh, Todd did an interview with her mm-hmm. a while back.

20:05 So we'll link to that in the, uh, in the show notes as well. But she is a, she's got widespread podcasts expertise and just working in media overall, specifically music. She's done a lot with that. So she's got a great story and I would definitely recommend checking it out. Yep. We'll, uh, we'll link back to that episode if you wanna hear the interview again. Mm-hmm. , so I forgot that she was on there. I was gonna say we, we should get her on, but, uh, I guess it's already done. Check that one off the box or check that box. Okay. . And, uh, the reason McKenzie's here and Todd isn't, is he's at Ignite the Sound in Riyadh, Saudi Arabia, and he's sent back some pretty cool pictures. He went on some tour, looks great, I guess this morning, early for us, , but it looks, it looks like it's a lot of fun. And, uh, and hopefully, uh, getting some good information out there. Both, uh, both directions. You know, you don't think of Saudi Arabia is the hot, uh, area for creators, but mm-hmm. , it looks like it's changing.

21:12 So. Yeah, they, they reached out to us to see if we would like to be involved, to speak to, to really give our opinion on podcasting, um, and, you know, not, not make it something that it's not, uh, for this event. And just really give our opinions that we always have at every show. Yeah. So, uh, I'm, I'm sure we'll have a, a report about that next week, although, I don't know if Todd's gonna be here next week. , I think he's going somewhere else. Isn't he ? I don't remember. He's on the move. Yeah, let's just say that. Yeah. So, Oh, well, so such it is, and of course, uh, you know, this isn't really directly blueberry related, although we are working on bringing some more of these podcasting 2.0 features, uh, to the platform. Uh, we would encourage you to check out some of the podcasting 2.0 enabled listening apps. You can, uh, do that over at, uh, it's podcast index.org/apps. Uh, there'd be a link in the show note, but, uh, you know, try one of 'em out. Try, you know, there's, there's some interesting stuff going on with some of them.

22:21 Uh, for instance, one of them, uh, and I forget which one it is, Let me look here and I'll tell you pod verse. Okay. That's like the second one on the list there, Pod verse. What's cool about that is if you're, if you have pod verse on your phone and one of your shows that you are subscribed to goes live, it'll, uh, your phone will ping and say, Hey, we're going live, and you can hit the button right in the app and either watch or listen to the live stream of your favorite podcast that's going live. So, um.

23:01 I wonder if they would ever do something similar to like what, um, Instagram and Twitter and do, or at least that's the ones that I'm familiar with, where you're just kind of swiping and it shows you a random live saying like, you might be interested in this. Oh, yeah, I don't, Here it is. . Yeah, it's possible. Uh, you know, that that's the beauty of this new initiative with podcasting 2.0 is there's all kinds of ways that these things can be used. Mm-hmm. , you know, the, the sound bite tag is kind of cool. Uh, you know, where like, uh, one of the apps I use or have been playing with is Fountain. And in Fountain there's a section of all the, the podcasts that you're subscribed to, but there's also another section of clips of similar podcasts that you just listen to this little, uh, you know, two, three minute bite of a podcast and you might want to subscribe to it or listen to it. And, you know, so that those little, uh, little tags that are put into the feed, uh, for sound bites, lets the apps know, you know, what do you think is the best part of your podcast? There's chapters, That's another thing we're working on, is where, you know, when you're looking at your phone, there may be a chapter and you'll get a different piece of artwork, uh, or something like that. You know, not whether or not you're gonna stare at your phone while you're listening to a podcast and, you know, but if someone says, Hey, check out this picture.

24:32 And of course it's an audio podcast, you can't do that. But now with chapters you could, you know, drop a picture in that. Go look, Hey, pick up your phone and look at it. Yeah. See that picture, you know, that kind of thing. I feel like that's cool for, um, accessibility reasons as well. Yeah. Yeah. Could, could be. And, and, you know, our, uh, closed captioning is the result of podcasting 2.0, Uh, you know, the new tags and the name space and all that stuff that makes your eyes glaze over cuz it's geeky. But anyway, just, you know, if you feel, uh, adventurous, go over and check out some of those apps and, uh, and, uh, we'll, we'll actually that list is a little outta date because, uh, we, we've, we've gotta add some stuff that we've added to this page. So, uh, we're not in control of the page, but we can, uh, put requests into update.

25:24 So mm-hmm. , we'll, uh, we'll do that. So, Alright, I think we're on to the next thing. The, uh, Blueberry pro tip Toby asked the question is, has podcasting peaked? I love this question. Hi there, it's Toby Goodman here. Depending on where you get your information, you might be thinking that podcasts have peaked. But two things in the last few weeks happened in the UK that showed me that this podcasting thing hasn't run its course. And I wanted to share those with you today. Number one, on the 7th of October on his podcast for disclosure, James O'Brien spoke with veteran broadcaster David Dimbleby about his career. For Context, Dimbleby has interviewed presidents and almost every British Prime Minister in modern history.

26:17 He's anchored 10 general elections for the BBC and Commentated on everything from President Nixon's 1969 UK visit to Princess Diana's funeral. You get the idea, they spoke about the frustrations of short form media and the lack of in depth interviews. So when O'Brien asked Dimbleby if there was any way back for the long form political interview, I was overjoyed to hear, ironically, on the podcast, they both agreed podcasts are a great antidote to short form content. A couple of days earlier on October the fifth, 2022, something even more interesting happened, UK Prime Minister at the time of writing is Liz Truss.

27:00 She gave her first speech as the leader of the Conservative Party calling out her opponents. And I quote from broadcast to podcast, they pedal the same old answers. Now, I'm not here to talk politics, but for a leader of a country to talk about podcasts in their first major speech tells me that podcasts do matter and provide a meaningful platform to create both short and long form content that the other media platforms have left behind. And I'd argue can't get close to whatever side of the political fence you're on. This was a remarkable moment for podcasts. As podcasting grows, they've had a fair share of bumps in the road, no doubt with many more to come. But I'm betting that the road for us, as listeners and creators has only just begun.

27:51 The facts are podcasting is part of the conversation from kids TV shows to social media, to political speeches. It's still a great time to be podcasting. If you like, support with your podcasting journey from strategy to production, do get in touch over@blueberrypro.com. Yeah, That is something else. The new prime minister over there talked about podcasting in her first speech . So cool. I guess we haven't. Something you don't expect, but it is really cool to hear. Yeah, we're, uh, we, we haven't peaked. That's good. .

28:31 No, I would not say that we have. All right. Well, I, again, uh, we get questions that sometimes we wonder why we get these questions, but that's okay. So the question this week is, when is the best time to record a podcast? And my answer is 11:00 AM Eastern on Thursdays. I mean, obviously. Yeah. I mean, you know, why would we be doing it any other time? Right? Yeah. Anyway, Yeah, 1134 right now is just like, this is, it's perfect. This is what I was put on Earth that to do. anyway. Of course, we're kidding. Uh, there is no perfect time for everyone. You know, you gotta pick the perfect time for you, uh, Yeah. You know, or whatever you're doing, you know, or your hosts or your, uh, co-hosts or your guests or whatever. But you know, now there are some times that are not as good, You know, when your house is really busy, like when the kids just get home from school or the husband gets home from work or whatever mm-hmm. , you know, that's probably not the best time or when the dogs are barking at everybody and who knows. But, you know, hopefully pick a quiet time of the day.

29:42 But podcasting is an on demand medium, which means you can listen to a podcast anytime you want to listen to it after it's been put out. But same goes for the podcaster. You know, it's, it's, it's on demand. The other way too. You, you can do it when you want to. There's no rules. You know, it would always make me laugh. I watched, uh, only murders in the building the show about podcasts and murders on Hulu, and they would just have so many random times where they, like all the main characters would just pull out their phone and record what they thought was a really witty line that they're like, We can, that would be perfect for the podcast. , that's not exactly .

30:23 I would not. Not a bad idea. , maybe not sound wise, you know, recording wise to recommend doing this. But it was just great to see like, because you can, um, also put everything together. Like there's, for a lot of people, especially those that might be doing like a storytelling one with guests or something like that, you're not gonna be able to record all in one go. It's gonna be multiple recordings that you're putting together. So really there's, there's no answer to this. . Yeah. Like with, well, you know, the style of stuff that we do here is, uh, live to the hard drive we call it. And that's kind of, you know, what we're doing. And sometimes we're actually live and actually, you know, once we get that live item tag in here, you'll be able to watch us live on Pod verse or and other apps that pick that up. Anyway, enough of that, uh, . But as far as the best time, just whatever works for you. That's, that's the best answer. And you know, I used to do that, you know, kind of a stream of consciousness type thing where I would, you know, carry my portable recorder around and if something struck me, I'd, you know, talk for five minutes and, and then, you know, get enough of those together and kind of string it together into an episode.

31:34 But, uh, you know, that's not for everybody listener wise or podcaster wise, . But, uh, yeah, there's no rules. But 11:00 AM Eastern is the best on Tuesday, Thursdays. Yeah, definitely. Yep. If you got a question you'd like us to answer on the show, drop me an email, mike@blueberry.com. We can take it in audio, text, email, video, whatever. And we may use it on the show. You can also post a question on the blueberry Facebook group, and we tend to pull stuff from there as well. And the best place for support with any blueberry product or service is of course our ticket system. It's blueberry.com/support.

32:15 These tickets give us the, the whole team access, um, as opposed to direct emails and phone calls. So we appreciate it. All right. And we're, uh, coming to you this week again from Mike Dell's World Studio here in Traverse City, Michigan in McKenzie's living room in Columbus, Ohio. . Mm-hmm. , thanks to that new microphone you bought. Sounds awesome. Anyway, I love it. Yeah. And we're produced by the Blueberry Pro production team, and you know, Toby and, and the crew over there do a really good job for us. And of course, you can fill out our listener survey. It's surveys.blueberry.com/podcast Insider. Yep. You can schedule a one-on-one with Todd.

32:57 How many CEOs of podcast companies do you know? That'll give you a half hour of their time just for asking. But that's for, uh, hosting customers only. emailTodd@blueberry.com. And you do the same Schedule a tech checkup with Mike. This is also only for hosting customers. His email is mike@blueberry.com. Yep. Of course, McKenzie will send you a, a, uh, care package if you send a self address stamped envelope, and, uh, send that to the address in the, uh, show notes. In the show notes. Yeah. And, uh, maybe that address will be changing in the next year, but, uh, for now that'll work. .

33:37 So I guess we made it through another episode here, and boy, we're right on time too, so that's. Good. That's always a nice surprise. Yeah, usually, usually Mackenzie and I talk too much. . That's okay. . Yeah, we're just, uh, we're given our pro production team a little bit more work to do when we get chatty. Yep. That's, that's alright. They make us sound smarter. Always, always a big fan of that. I will get you guys next week, or not sure who's gonna be the hosts, but. probably me. Yeah. All right. Very good. Look forward to it.