How vs. Who – PCI 322

0:10 Hey everyone. Welcome to Podcast Insider. My name is Todd Cochran. Of course, I'm joined by my cohost, Mr. Mike Dell. Mike, how you doing? Hey, doing good. Uh, nice week off for the podcast and, uh, Thanksgiving holiday, got all fed up and I think I'm recovered. And now it's the mad dash to Christmas. And, uh, we've got lots of talk about on the show today. Of course, we've got some podcasting news, which, you know, has actually been kind of slow. We've got a best practice lots going on at Blueberry. I mean, we're busy. Uh, we've got a, a blueberry pro tip and we have a question of the week, but let's go ahead and jump into the news.

0:55 It's been announced a podcast show. London is back. We kinda knew it was gonna be on May of 2023. Yep. That's gonna be, uh, I forget what exact days. Yeah, they're gonna have the podcast show. The actual expo is the 24th and 25th of May, and the podcast show live, which I guess they have a lot of live performances and whatnot. Uh, is the 22nd through the 28th? So, uh, the listener side is, is a longer event it looks like. Yeah. The live events are all over. It's not in the same venue, so, uh, probably the event a podcaster wanna go see is not the live piece, but the actual exposition again, I think you said 24th and 25th.

1:37 I may be there for that event. Haven't decided yet. So, uh, yeah, good Gonna be, uh, year two of this event. You know, everyone's talking about Twitter, . Yeah. And for me, Twitter is been at all time high from an engagement standpoint cuz everyone's over there watching what's happening or watching the action. But there was this post on the podcast, so saying, the death of Twitter, what does it mean for podcasters? And last I checked, Twitter's still alive, so I don't understand why everyone's on this. The depth of when a product is working perfectly fine. Yeah, the product's working fine, what he goes into, there's, you know, a lot of the advertisers are pulling out for political reasons or whatever reason. And, and, uh, you know, there's saying it's not sustainable. But, uh, you know, I I think Elon has proved himself a pretty good businessman, so we'll, we'll see how it goes. But the other thing he was getting at is, you know, for the last several years, a lot of new podcasters really don't use Twitter to promote their show, to grow their show, to put out anything. You know, they, they lean more on Instagram and Facebook and stuff like that.

2:48 And Eva goes into a little bit about, well, is social media really the place to promote your show anyway? For some, yeah. You know, some maybe not. Well. Where else they gonna promote it these days? Because let's be kind of frank, um, you know, I run, I have a tech show, so my audience is on Twitter. That's where my tech show audience hangs out. So I think content creators have to understand where, where does their audience hang out? And I think the key is, and maybe the biggest takeaway and the one thing that they're right about in there is maybe podcasters should start controlling where the conversation is that they have with their audience. You know, maybe they should start thinking about having something on their own website.

3:30 You know, some sort of social interaction there. I know a lot of people ran over to Mastodon, but it's kind of funny because Mastodon is a type of a system where you have to specific follow someone, or you're not gonna see the thread. It's not this ongoing conversation per se. Yeah. It's not really like Twitter where, you know, your tweets can be seen by pretty much anybody. Right. Uh, with Mastodon you have to specifically pick who you wanna follow or what, uh. Topics and that type. Of stuff. Yeah, yeah. Topics and whatnot. It's a neat service, but it's no replacement, no. For Twitter. No, not at all. And I, and I think some people are leaving, uh, Twitter because of whatever political reason or they feel they're not safe or something to that effect. But I've always said, if I don't like what someone has to say, I just kinda move on or I block them, you know, and, and, and be done with it. Yeah.

4:22 It's like if I see a threaded conversation I don't agree with and I don't wanna be part of, or it goes against something I, you know, something that the way I feel, I just block it. It's easy. It gets outta my thread and I kid moving on, I find the conversation I have on Twitter to be very valuable. There's lots of podcasters over there talking about podcasting, lots of questions being asked. So for me it's about being able to help and, and then at the same time do have. I get some of the news for, for this show through Twitter. Yeah. You know, Twitter threads about something that, uh, doesn't really make the, uh, the rounds in the podcast media. And. Some people have left Twitter now because they just don't like Elon anymore. So Yeah.

5:02 But that's not a reason to leave a social platform where your audience potentially, but now if you have audience on Instagram or Facebook or LinkedIn or wherever it is, go. But if you're gonna leave. That's what I was getting at. You know, like Spotify, you know, certain shows do really well on Spotify cuz they have a certain demographic over there that is different than some demographics of the other apps. And. But, but you don't build audience on Spotify. You don't build community, you have listeners over there. So podcasters need to really start thinking about where they're building their community and um, you know, we, we have set up a blueberry.chat Macon server initially internally for blueberry team members, but at some point we may open it up to, to blueberry customers. Matter of fact, I think we've got it set up now that if you go over there and sign up for blueberry.chat and we will validate whether or not you are a blueberry customer and allow you in there if you, you wanna try that. But then again, it is a, it's not a replacement for normal social media.

6:02 We find it a place to be able to have a conversation about what's going on in podcasting and podcasting conversations. But. You know, the nice thing about it's federated. So if you have a Mastodon anywhere, you can follow people on other mastodons if you know their address, you know, it's like, I think I'm at Mike blueberry.chat, you know, if you wanna follow over there and Yep. Then I'll see your toots, I guess they call 'em. Yep. And if you don't wanna be on there, you don't wanna be on there. It's just the way it is. Mm-hmm. . All right, so there's the article about the genesis of podcasting, a long lost article that Adam Curry had put up from January ray of 2001, where he was talking about this conceptual idea about media delivery.

6:43 So, um, if you wanna look at the forethought on what Adam, which led him to Dave and the conversation that they had and how podcasting really kind of got created That, uh, that article is there. Think about that. The, I don't know where Adam found it, but he said, oh, the long loss article. He found it somewhere. Yeah, yeah. Somebody found it and, uh, and Adam gave permission for, uh, James to put it on Pod news. Yep. So he has both the text version and a screenshot version of, uh, of that original article and, and yeah, that we owe podcasting to the pod father and Dave Wener. Yep. Both of them. So Adobe has added a free mic checker online. So what does this do?

7:24 Yeah, you have to sign up. You have an Adobe account for any other reason. You can, but it's free. But what's cool about it is you hit start and which once you're logged in and it tells you what to read, it's just a sentence and then you hit stop test and it'll tell you if, if it thinks you've got too much echo or if you too close to the mic too far away from the mic, your gains set too high, too low. Uh, it's pretty slick. It comes up with a little chart. So you have a, obviously you have to have a USB mic to do this then, huh? Well. Or you know, in my case I got it through the road caster in the computer, but yeah, if you're mic is connected to your computer, you can use the best. Right. Oh, cool. So pretty cool. All right. There's an article out by Digit Day and it's kind of, it's a little complicated if you're not following this. It says, as aass as Purpose driven ads, face challenges this holiday, could podcasting provide a lip and as purpose driven really is buy this Red Bull and go snowboarding, drink coke, and have a refreshing day. It's basically, it's a, it's a purpose driven.

8:30 So in other words, you're gonna buy a car to go drive to the mountains, or you're gonna go buy a, a floor wheeler to, you know, whatever it may be. It's as purpose driven ads. So apparently those, those type of ads are having challenges and because of the tightening economy, those purpose driven, in other words, you're gonna go have fun, you're gonna do something aren't working as well because people are being real tight under budget. So it's more about function over purpose at this point. So they think podcasting may have an ability to fill in for Summit, but then again, people have to buy those kinds of ads in podcasting. So we'll see. But yeah, it's, it's an interesting analysis, but Apple's chose their podcast of the year and it's Slow Burn Roe versus Weight, that particular podcast. So I, I, I never listened to it, but I guess it was pretty popular.

9:22 Yeah, apple just kind of started doing this with their, uh, you know, their, their kind of handpicking things that they wanna promote and, and that they like and, and uh, it's pretty cool. You know, slow Burn is the first one. Lots of show disappeared from Spotify this week, including my, one of my shows it was a bug at Spotify should be corrected now, is that true? Hmm? Where did we see that. News? Yeah, I was reported today that uh, they found a bug and uh, indeed new media show is back. Oh. That's interesting. So. A system bug over there. Ah, because we could see it via the link, but we couldn't get there via the, the search. Yeah. It wasn't available. If it was, if was, if it was already in the library I could see it, but, well good they got that, that bug fixed. So, uh, I.

10:09 A lot of people do use Spotify for podcasts. Uh, you know, I personally don't, but we check it . Yeah. And it's indeed back. I was told by someone else I couldn't find it. So that's how I knew, cuz I don't ever even use the app. Our best practice when changing your, oh boy, this is a big one. Listener buddy , when changing your website URL and the Lord buying a new domain name or building a new website, be careful it could be an extinction event for your show. Every couple of weeks I'll get somebody that said, Hey, I either I redesigned my website and a minute they say that. I said, okay, did you go away from WordPress? Oh yeah, I redesigned it on W and why is my feed not working?

10:52 Right. Okay. That's one, one scenario. The other scenario is they had a WordPress site domain a, whatever that domain is, and then they built a new site with a new domain and changed the name of the podcast, got rid of the old domain, and wondered why their new episodes are not going up on all the usual suspects. The problem was there was no redirect. Yeah. So the feed was essentially gone. If you were at, as an example, your show.com/feed/podcast and you changed your domain name to my show.com/feed source podcast, well guess what? That URL is no longer accessible if you did not do a redirect from the old URL to the new, which requires you to have that essentially have that domain name still on a hosted account to be able to redirect it at least for a period of time. You can't.

11:48 In the case of this person here, you know, he, he just had to buy the domain back for a year and map it to a hosting plan and. For a little while to get it moved over. Yeah. Then we made a redirect and he, you know, he is back up and running. But the thing is, is say you went from WordPress to Squarespace, okay, so you still have that domain, right. But the URL is different. URL is different for the feed. Yeah. And there is a way to do that inside of some of those platforms, but some of them don't know how to do it. You know, in other words, think of your RSS feed as kinda the transmitter for your podcast. If it was a radio station and if you're on 90.7 FM and your radio station moves to whatever, now there's no way to redirect people off of that one frequency to the other.

12:39 But before that, you tell 'em ahead of time, Hey, we're moving, we're moving, we're moving. You could do the same thing right. With a website as well. So you could say, Hey, we're gonna move to this other website, we'll hopefully redirect it, but you make sure plant it ahead of that time. Yeah. So talk to somebody if you don't know the technical. Yeah. So just reach out to the support team and say, Hey, I'm, I want to change my domain name or I'm moving my website, do am I gonna be affected? And, and we'll make sure you get squared away and we'll give you the best practices to moving so you do not have an extinction event. So yeah. We we would rather fix it before it's broke . Right? How about that? So anyway, be careful out there cuz we see this a lot and mean people just don't realize it, you know, it's just kind of one of those things that is an afterthought and they, they're all excited to move and then they cause themselves big issues.

13:27 All right. Blueberry News, blog post up Leaning into Adult Content by Tara. So what's this article about? I have not read this. Yeah. She was just, uh, talking about, you know, being authentic and being honest about what your show is about. So if you're gonna, you know, throw some, uh, adult material in there or you know, cuss a lot or whatever, you know, like a comedian, you know, just do it. You know, but you have to be honest with your audience, right? Cause you don't want OTRs and whatnot and you also have to decide if it's worth it. Uh, there's certain countries where you can't have an explicit podcast and so you're not gonna be exposed to those areas in a lot of those areas are growing.

14:16 Right? In podcast listenership and otherwise. So just, you know, be careful and decide whether or not it's something you wanna do, if that's something you wanna do. So leaning into adult content, definitely check that out@podcastinsider.com. You'll find the link there. Also, we announced our podcast of the month that, uh, is the Food Garden Life Show. It's, uh, hosted by Steve and Emma, a father and daughter duo from Toronto, Canada, a host, a podcast that brings together gardening food and the human story. We are excited to feature them and love being able to share their unique story. Just a lot of data about them. So definitely check this out again, the Food Garden Life Show.

15:01 And we may have them on here as well that. This point have a interview with them. Yeah. But they talk about what inspired them, how to prepare for an episode, what advice they give to people just starting out, and a little bit of information about them. So again, the Food Garden Life Show sounds like a fun podcast. And again, congratulations for being our podcaster of the month. Our newsletter did go out earlier this week and we kind of, uh, if you didn't read it, you need to because we unveiled a bunch of stuff that we have coming. So definitely check that out in detail. Get in there and uh, and see what we've got on the development wagon and what's gonna be released to you as, as new products and services in the coming weeks.

15:42 Yeah. And uh, you know, a lot of the stuff is gonna be powered by the Podcasting 2.0 project over@podcastindex.org, but that's Adam and Dave's. We talk about it a lot and I know, you know, unless you're geeky, a lot of this stuff probably doesn't matter, but just know that it's gonna bring features to podcasting that we've been wanting for years that you were saying the other day, Todd, you know, in 2005 when Apple came in, innovation kind of stopped. Well, there's a lot more stuff than just the features we're adding. There's a new services too. So definitely read the newsletter. And the main thing is we're going to explain to you not in a technical sense, we'll have some documentation out that's going to break this down feature by feature on what it's for, what it means, what the advantage is, um, why you should consider utilizing that.

16:35 We're gonna have a big push once this stuff is released for you to update your, your show settings and provide some additional data, uh, ma data, essentially automated data that's gonna go into your show to make your information more robust for a lot of the new podcasting apps that are supporting some of these new cool features, allowing you to engage. It's all on the goal of you engaging with your audience at a deeper level. So, uh. The thing that we wanna stress is we're not gonna tell you how it works. If you wanna know, that's easy enough to figure out, but we're gonna show you why it's important and what's cool about it and, you know. Yep. Hopefully, uh, you'll take on some of this stuff. So anyway, we'll be little by little rolling this stuff out and when we do, we'll keep eye on the blog, keep, we're gonna be talking about it here. Uh, we'll even have some video, short reels, those types of things to kinda lay it out for you in a deeper way. So Mike, I think we've got a blueberry pro tip, don't we? We.

17:31 Do. So, uh, this is, uh, Toby from our pro team Who versus How. Hi, it's Toby Goodman here. As podcasters, we often ask ourselves, how, how will I find out what microphone to buy? How will I set up my computer? How will I make sure my show is recorded? How will I ensure my podcast can be found? How will I find the right guests? How will I know what to ask? How will I get my guests to share the podcast? How will I incorporate my podcast into my website? And so on and so forth. And despite messages from the industry telling you that podcasting is easy, it still can be overwhelming. And the truth is, podcasting done right does have its corners of complexity.

18:21 So rather than ask yourself how, what happens when you ask yourself, who, who will help me find out what microphone to buy? Who will I trust to store my content so it doesn't get ripped off? Who will teach me how to get my podcast shared? Changing how to, who still needs an answer? But in my experience, immediately decreases anxiety levels. When we try to do everything ourselves, life gets hard at best, we get stressed, and at worse we miss things and make mistakes. The rule of just because you can doesn't mean you should, can still very much apply With your podcast, you'll find a much more in depth analysis of why and how I'm a fan of this approach. If you read or listen to Dan Sullivan's book, who Not how the combination of the tech tools, the real human phone support at Blueberry and Blueberry Pro production is the best answer to hundreds of your who questions.

19:23 The result being you get your time back so you can focus on the elements of podcasting you love safe, the knowledge your podcast tech and production needs are looked after. So to meet your next trusted who in podcasting, head over to blueberry.com and blueberry pro.com. Thanks Toby for that. We appreciate it and all good points. Appreciate your tip of the week. Any comments? Mine? No, I think, uh, I think he makes a good point though. A lot of times we worry about how to do stuff and eventually you just have to ask the right person. So you need to know the who.

20:04 Yeah. When we did our biweekly webinar, we've had some great questions recently of new content creators that are kinda struggling on some pieces of stuff and sometimes you just have to, you just have to ask. And we've got a great team here that can help you on almost any question in podcasting. So that leads us to the question of the week. Is it possible to do a show with a new host Every episode we are doing a company show and want experts in our company to host an episode and pass the hosting around to different people in the company. Well. That's what we're doing here. . That's right. Kind. Of, you know, we, uh, it's not always Todd and I, sometimes it's McKenzie and I, sometimes it's me and somebody else. Sometimes it's McKenzie and somebody else.

20:46 I mean, you know, we switch it up and yeah, there's no rules in podcasting. The thing about this show is we kind of have it as a format, so really doesn't matter who we plug into the spots as far as, uh, you know, the show will be familiar to our listeners regardless of who's on that week, uh, that kind of thing. But, uh, then again, there's no rules, you know, might be fun. I wonder what they're up to this week, who, who's gonna be the host? That's. Cool. I do think it's important to have a coordinator. Yes. And it's, and it's probably good to have a format so that way each of the hosts will have a specific format to follow. Obviously their presentation is going to be varied just like here, but I think having a format for the show is probably pretty important.

21:30 Yeah. Another idea would be to have one person that intros the show, basically. Yeah. So acts as moderator. Start the show and then, and then, you know, the person that's the main host for the week can do their bit and then the, the main host or whoever's the mc, I guess can close the show. So that's another idea. But again, no rules. I think it is good to have a little bit of consistency voice. It might be important to have one person potentially be the linchpin, but again, we don't follow that here per se. Right? Um, so anyway. Yep. There's no rules. Do what you want. Have fun. Mix it up. But again, I think a little bit of formatting would be good. So have you got a question like us to answer in a show?

22:13 Drop an email to mike@blueberry.com, audio, text or video and we may use it. You can also post a question on the blueberry Facebook group. Yep. And of course, the best place for support is not the Facebook group, but ar ripped , but our tickets system at blueberry.com/support to give us all a crack at it rather than just one person if you do a direct email, phone call, or a Facebook post. So we've been coming to you this week for the new media production Student Quarter Michigan and Mike Dell's World Studio, traverse City Michigan produced a course by the Blueberry Pro production team@blueberrypro.com. And you can fill out our listener survey and we would much appreciate it at surveys.blueberry.com/podcast Insider lets us get to know you better.

22:58 You can schedule one-on-one with me hosting customers only, emailTodd@blueberry.com. And you can schedule a tech checkup with me hosting customers only mike@blueberry.com. You can send us your podcast sticker and a self address stamped envelope, and we will send you a Blueberry Care package. And definitely appreciate it. We'll have that mailing address in the show notes@podcastinsider.com. I wanna thank you all for listening in. Be feel, feel free to send your feedback, keep your eye on the blog and the announcements on the website. Lots of fun stuff coming here. We'll see you next week here on the podcast Insider, everyone. Take care and we'll see you next time. Bye. Bye. Have a good week.