Podcast Format Changes – PCI 325

0:11 Now welcome to Podcast Insider. I'm Mike Dell. I have a special co-host this week, Kate from our Blueberry Pro team. Actually, you, you run that over there, don't you? Among other things. I. Do. I do. It's good to be here. How are you? Good. Good. As we prepare for what they call Snowmageddon, but you know, whatever always happens is they hype it this much and then it turns out to be a big nothing. I think they have a surplus of milk , and so they need everybody to go buy milk. Yeah. My my old joke was, uh, everybody during, you know, when they're preparing for a blizzard wants to make french toast . Cause Cause they go get eggs, milk, and, and. Bread . That's a really good one. I'm gonna remember that.

0:54 We have some news. We have a best practice. We have our normal blueberry news, although everything's a little bit thin this week. Ittis the season. Yeah. Uh, in the news, Spotify may rebrand anchor. I'm surprised this took this long, but, uh, they're gonna combine their, uh, Spotify for podcasters program and anchor into Spotify Creator Studio. There we go. I got it out in one. In one. Take there. So well. Done. But, uh, yeah, we'll see. It surprises me it took this long though, because, you know, they've had anchor for, you know, since 2019 and they're, you know, doing all these in-house shows and all that.

1:43 We don't care that much what goes on over there. But it's interesting news, you know, anchor, how many shows do they have now? I don't know. They say it was. Well, they, they've brought in a library of about 4 million shows. Yeah. Through the anchor platform. But it's starting, they're saying here that the market for that is starting to slip. Yeah. And Spotify is lost a bit, but it says in November, 21.6% of all podcasts were created on Anchor. Yeah. And most of those are one show and Tap, tap taps, this thing work. Hello, hello. You know, that kinda thing. So how many real shows are over there? I don't know. There's some good ones over there. And, and of course, Spotify picks those good ones out and it promotes them to, uh, to something else. And, you know, but I, I listen to a couple shows that are done on Anchor and, you know, other than the fact they're on Anchor, they're pretty good shows. So yeah, why not?

2:40 Yeah, I would be interested in knowing the statistic of successful podcasts that have been picked up by Spotify that came through Anchor. Yeah. That would be an interesting number to know. That would be. So, all right, next on the list. Yeah, Marco Overcast, he's the guy that runs it. He's a one man shop. It's my favorite podcast app so far. Although there's some other new ones coming up that I like. But, uh, he was planning on killing the web player version. Uh, if you're, you know, if you're a member of Overcast, so you, you, you know, pay the little bit a year to to use it. You get a webpage that has all your podcasts on it and you can play it right on your computer.

3:20 And he was gonna get rid of it because he didn't have time to make it really nice. Apparently a lot of people do use it, so they're going to, uh, just keep, he's gonna keep it there. And he says, uh, website player will continue to exist. And mediocrity. , ge Marco. Marco is just wonderful at just saying how things are. He doesn't sugarcoat much at all. For sure. And, uh, you know, like I said, the nice thing about Marco too is he's approachable. I mean, he, he may not agree with you, but he will talk to you. . Right. And isn't, and isn't that the way it should be? And I, I love his, his main page, just like, hi, I'm Marco. It's just me here.

4:02 No big company or investors. Yeah, it's just me. And, uh, he does all right with it. It's, uh, you know, it's high on our list of, of apps that are, you know, the independent apps. You know, when you look at, uh, podcast consumption, he's, you know, usually over 1%, which is pretty good for an indie app. That's a really good market share for an indie app. So I'm, I'm pleased to hear that he's keeping the, the web, the embedable web player. I'm a big fan of those and getting people to listen to content on your website. Yep. Yeah, that's, uh, you know, a lot of people do that. You look at our stats, uh, on different shows that use Power Press, and they're, you know, probably 25% anyway is web on most shows, uh, that promote their website. Some shows don't even, you wouldn't even know they had a website if you listen to the show. But, uh, you know, our goal is always get you back to the website and our, in this case, podcast insider.com.

5:01 Podcast centered all roads lead back to you. Yes. And, uh, and try to own that spot too. That's, of course, we always say that. So it's kind of beating a dead horse on this show. You might have a new listener that doesn't know it. So there's, uh, an article here from, uh, podcast News Daily that, uh, says that, uh, Rogan may or may not decide to stay with his contract at Spotify, which is up in, uh, 2023. Be interesting to see if he goes back to, uh, just doing a, you know, indie podcast rather than a show on Spotify.

5:45 Has Spotify offered him a new contract? I don't know. Uh, I haven't heard anything about that, so I'm not sure. But it, it will be interesting to see if they do a, if they do offer him one and have not yet. Mm-hmm. B what's that dollar amount gonna be? Right. Everyone has their price. Yeah. Well, he got 200 million to sign the first contract. And you know, of course, Spotify at that point was spending, you know, I don't know. They spent over a billion dollars on podcast acquisitions. Yeah. They did. It was an impressive year. And I don't know whether they're getting their money back out of that. I hope so. I guess I'd hate to see anybody, uh, lose out, but, uh, yeah, I don't believe that's gonna, you know, that the money's gonna keep coming like that. That's, yeah.

6:33 It's just too much and too often. And . It's a lot of output. It's, it's an interesting way that they phrase it though. They say there's Joe Rogan and then there's a really big cliff, and then there's everyone else. Yeah. You know, for a while there, Joe wasn't on the top of the, the Spotify list there, you know, for, you know, uh, on the weeklys, you know, where they, with the ranking. And what would happen is they'd launch a new show, and the new show would be top of the ranking for a little while, and then it, then it drops off, and then Rogan's back up there, and then, you know, just, I, it's fun to watch. I, I watch Pod News or, you know, see the new in the newsletter there, and he always lists the top podcasts on Apple and the top ones on Spotify.

7:15 And it's really funny to watch Rogan BA in and out of the. Backing out. Yeah. . So good stuff. Uh, yeah. Hey, more power to him. If someone wrote me that big a check, I'd go to Spotify too. Yeah. That'd be hard to walk away from. Yeah. I kind of doubt that, uh, they're going to give him as much as they did, or maybe they really want to keep him and they'll give him more. I would be surprised if it's more, I wouldn't be surprised if it were comparable, but I would be surprised if it's more. Reports were that he was making about 30 million a year on his own before he was. Spot. That's, that's enough. So, yeah, I could, I could live on that. I think. I think I, I could, I could squeak by .

7:59 Anyway. All right. Uh, apple put out their yearly schedule of what they're doing on the holidays, so starting tomorrow until January 2nd, everything might be a little slow as far as adding new podcasts to Apple and channels or subscription shows or whatever. So just be a, be mindful of that this time of year. Everybody's a little, uh, little slower than normal. This. Year seems to be slower than every other year, but this is, this is pretty consistent with what Apple's been doing for the last three or four years with submissions to the platform. Yep. Yeah. And, you know, similarly, we, we take time off as well, so the best practice is up next. This one, uh, McKenzie put in here, but I agree wholeheartedly.

8:44 Yeah. Just be very wary of so-called podcast mastermind groups. And I, I had a little experience with this, and especially the ones that charge a lot of money, you know, it's just, they, it seems so cheesy. It just seems like, Hey, I'm Mr. Podcaster and you should listen to me and you should join the group, and we'll get only top notch podcasters, and you could talk to 'em every week. And like, what, you know, why would I pay for that? You know, I have, I have top podcasting friends, . Just, right. And, and, and for the people who are in the industry, this seems like just a no-brainer of a hard stop.

9:26 I'm not doing that. No. But for people who are brand new into it, or for businesses who are thinking, oh, maybe it would help. These, these sort of groups are really attractive because they have a knowledge gap and these groups claim to be able to fill. It. Yeah. And sometimes you may find a good one, but be real careful about. That. Really careful. Because, you know, you get, you could get sucked into spending a lot of money for basically a Zoom call once a week. Right. And Right. Where they reveal the next big money making thing. Yeah. Which will also cost you more money. Right. Or could to get the how to Yeah. . But, uh, you know, there's, there's people out there that, that, uh, will get you going. Uh, you know, we've got our, uh, hot Rocket Academy plus, uh, you know, I think you and Todd are gonna be doing something here soon, and.

10:19 Yep. We have February 8th, but that's for agencies. Yeah. Yeah. That's a, that's a little different, different demographic than he listens to this show generally. Yeah. But Toby has his narrow podcasting mm-hmm. , which is a really good primer for how to do a podcast well and correctly, and the best way to get good results. That's for everyone. Yeah. And we have our YouTube channel here for any of. The, oh, your YouTube channel is amazing. All the technical stuff anyway, or mostly, uh, and then, uh, you know, Dave Jackson from School of Podcasting, that's a pretty decent, uh, thing there, you know, he does, he's been doing it forever.

11:01 He. Has, you know, he, he knows all the ins and outs of, uh, of, you know, some of the really deep dives. But, you know, again, you'd, you know, really all you needs a microphone and idea. And a goal. Yeah. Oh, certainly. You gotta have a goal. You know, sometimes my goal is just to turn on the mic and, and complain, but. . But, you know, hey, it is a goal. It is a goal. That is a goal. Yeah. Definitely. Do your research and, you know, don't, uh, don't overspend on something that may or may not, uh, be worth it. Can I tag something onto the end of that? Sure. Being invited to join a podcast network.

11:41 Yes. That is also something you need to be wary of. Right. Because you may not be value aligned with that network. They will make money off of your show and leverage your audience for ads that may or may not conflict with your message. And as Groucho Marx famously said, I don't wanna belong to any club that would have me as a member . So make sure it's a stage that you wanna be seen on. Yeah. And be careful about signing over the rights to your show. Uh, right. A lot of, lot of times we get that where, you know, when somebody joins the network and then, you know, a couple months later they call up and say, Hey, they want me to move to X platform because of whatever, and, you know, then I obviously try to talk them out of it, but .

12:32 Right. But if they're not the owner of the show. Yeah, exactly. We had one, uh, one guy that's a very successful podcast, and I told him, I said, if you're gonna do this, make sure that you can take it back and all this. And he left Blueberry to go to I, I won't say which one. Another, another. Platform. Another platform. And I told him, when you come back, we'll be here. And, uh, he kept his website going and he double post on his website so that he had his feed right there ready to go when he wanted to pull the trigger. And he did, he moved back. And, and it was seamless because we, you know, we made them take a feed that he owned instead of, even though he was hosting on another platform.

13:22 Ah, brilliant. Yeah, that was through our podcast Mirror Service. So, yep. That's, that's an excellent service. That's something that doesn't get nearly enough attention. Right. And, and we're actually working on that for next year. We're gonna be adding some features and, and, uh, redesign too. It, uh, really looks nice. Nice. I don't think I've showed you the, the mockups, but. Really looks You haven't, you haven't yet. I'm interested in seeing those. Yeah. So, uh, anyway, so, uh, just be careful with networks too. Uh, definitely. Uh, you know, we, we have a, a network that, uh, this show is actually on called the, the, uh, tech Podcast Network, which we don't talk about very much either. Uh, but it's a very loosely formed, uh, bunch of tech related podcasts that are family safe for the most part.

14:14 And, you know, it's been going on since, I dunno, 2005, I think. Oh, since the birth of podcasting. Yeah. So it was right there at the beginning. And, and, but we don't have any onerous requirements. It's basically, you know, we've got a landing page for you that, uh, you know, we can cross promote. And, you know, we're supposed to say, this is part of the tech podcast network. We're at tech podcast.com, but, you know, it's kind of gone. You've just said. It. I did now, but , but Tech podcast, there's a lot of good shows over there. We keep, you know, it's somewhere around a hundred, but we always keep just active shows.

14:54 They have to actively produce, they have to be family safe, or at least work safe and be in the tech world. And, uh, and it, it's a neat little loosely formed association. And then every year they go to the consumer electronic show. They have a live show all week from the floor. And, you know, that's, that's the main event for it. Some blueberry stuff. And this first, um, Mackenzie and, uh, Cassie, our social media team, put together this infographic of all the stuff that we did here at Blueberry over the last year, and seeing it all in one list.

15:42 It amazes me that we, we got all this done, but, uh, first on the list was programmatic advertising. So, you know, now you're able to monetize right away. It's, you're not gonna get rich at it, but, uh, you know, it's something, you know, maybe pay the hosting bill mm-hmm. . And, uh, so that's, uh, you know, that was through Sound Stack and partnership with them, and that worked really good. We, uh, revamped our audience survey and added a media kit to our statistics system. And that's nice. That's kind of cool. Cause you know, you take the survey or you get your people to take the survey, your, your, uh, listeners, and that gives you a little bit of demographic information Right.

16:26 In your statistics. And then you can also share that out with the media kit. So if you're, you know, going for advertising or you're trying to talk somebody into being a guest on your show or whatever, you can send 'em this discreet link that gives, you know, basic stats and basic demographics. It's, it's really cool and it's been well received by people. It's a really good way to just add the credibility. If, especially if you're seeking sponsorship, add credibility to your show, then I don't know of any other podcast platform that has this. Yeah. And the nice thing about it's, it's updated every day. Nice. So, you know, if you get a big burst in listeners and you have that selected as one of the things you wanna show, it'll show that right there the next day. Say.

17:13 Look, that's really good. Yes. I didn't, I wasn't aware of that. It was a daily, a daily update. Yeah. So if you make a static media kit, you've gotta update that manually every time. Mm-hmm. , you know, and with this one, it just updates and that's brilliant. It's pretty slick. Of course, we had our long overdue team meeting in Columbus, Ohio, probably the last one in Columbus. Uh, we're going go someplace cool next time. Uh, not that Columbus isn't cool. Well, you know. Yeah. Yeah, it is. Could. Be Tahiti, it. Could be know, it could be. But, uh, anyway, so we had a nice meeting there, and that's what, you know, precipitated a lot of the stuff that we're doing and have done.

17:55 We also partnered with Pod Rocket Academy. Um, they're outta Canada, and they have put together some training courses. Uh, you have some free ones that are blueberry specific, and then for fairly, fairly cheap, you can, uh, take some of their other courses over there. Uh, we've looked through a lot of 'em and, uh, they're quite good. Uh, the blueberry specific ones, we, uh, are continually updating those with them. Always good to have as you, because you roll things out so quickly and so efficiently, it's really good that you update these for people who are coming into the ecosystem. Hopefully we don't do too many jarring changes.

18:35 No, I don't find them jarring. Yeah. None of the clients that I work with find them jarring. They're just, they're, they're integrated very well. But for the new person coming into, for example, just migrating a new show from an existing platform elsewhere to blueberry, if there is a learning curve, and that you have this blueberry specific course for the new people coming into blueberry, that's, it's terrific. And that you keep it updated so that they, they don't run across a problem that isn't covered in the course. Very good. Yeah. And then, uh, let's see, podcast statistics, we revamped that whole dashboard and added some new stuff like retention graph and impactful plays.

19:19 Love the impactful plays. Yeah. And, uh, yeah, that just tells you, you know, people that are watching or listening on the, on the web tells, you know, tells you where they drop off. And that's, you know, something that, uh, as far as I know, nobody else is doing it. Nobody else is doing that. Again, blueberries ahead of the. Curve. And then this one was a huge hu huge one, uh, is we now have a closed captioning web player for audio. Nobody else does that now, you know, Chrome browser will do it through Google, but it's not universal and it's not quite as good. So we have a transgress transcription service that you can sign up for, and those transcripts are automatically put into your feed.

20:05 And if you use our fancy new player, it'll, uh, be like closed captioning under the player in a little drawer. And, uh, the transcripts are pretty darn good. They're not perfect, but none of them are perfect. None of them are perfect machine. Can you? Yeah. It's, it's, it's when you, and especially if you throw in accents Yeah. Or different dialects or slang. Mm-hmm. . No, AI is perfect, but yours is above average, well above average. And it's, it's a, it's a nice clean looking player. It's just, it doesn't distract you to, to read the closed captions while it's playing. For example, if my daughter who runs our traffic department is hearing impaired and she loves your blueberry player, that's how she consumes podcasts now. Nice.

20:54 Before she wasn't listening to podcasts, but now she can, she can, you know, when the, when the babies are napping, she picks the shows that she likes and she can read the captions, and it's, she loves it. Good deal. And, uh, but that, you know, that what was funny is the week we announced that, the week before we announced that, uh, I, I'm not sure if it was SiriusXM, I think it's one, one of the big podcasts related companies was getting sued for not having captioning. Oh, I heard about that. I don't remember what company that was. I think it was Sirius xm, but I'm not sure. But, uh, it was kind of ironic that our press release went out like the day after their press release went out on the lawsuit.

21:38 So right before podcast movement. So that was fun. All right. Descript, we did a, uh, integration with the script, which is an online audio editing platform, and also another way to get a transcript to power your, uh, your, uh, player at Blueberry. So you use the script, you can download the s r t file, and we have a place to upload that right. In our system for either Power Press or the, uh, podcast publisher at Blueberry. Nice. The terrific way to correct any AI mistakes that happen in your transcript. Yes, yes. Very. And, and, you know, and that's, it's, that's really good. I, you know, I've been playing with the script. I, you know, I'm, I'm a diehard Adobe guy, so, you know, it's a little hard for me to change like that. But, uh, it is interesting with the script, you can actually edit by using the audio or using the, the, uh, text.

22:36 Yeah. And that's, that's a, that's a nifty feature, but if you use that, you're, you're running the serious risk. And I, I've said this a million times, you cannot replace a human editor with a platform. Oh, of course. Editor like that. Uh, it at least tells you where in the file to find something, and it could take on a big chunk of something and then go back and, you know, use a real edit ear and edit . Agreed, agreed. It does have its uses. Yeah. Descript is a very cool platform, and they've, they've made a lot of interesting progress. Yeah. And then the article here, there's a whole bunch about Podcast 2.0, the podcast 2.0 initiative, which we are taking seriously and adding more and more as we, uh, go along here. So watch for announcements about that.

23:24 But, uh, we've already, uh, added, uh, a lot of the tags, the transcript tag, that's what powers our, uh, transcriptions and, and close captioning is the podcast 2.0 transcript tag, which didn't exist before. So, uh, that's one of the fruits of that, that initiative. But we went through a lot of stuff this year, and we're still, we've got a, you know, pretty good list of stuff that's coming first quarter of this coming year. One of the things you were talking about, uh, you know, the, the courses being updated, we're updating our documentation. We have a giant where, you know, and we have this giant library of stuff and stuff gets out of date and all that.

24:09 So, uh, my colleague Dave, uh, who's also a support tech, he's taken on organizing that in a decent way on the website and slowly going through and we're all pitching in and updating everything. We're gonna try to make videos for just about everything. Uh, cuz some people learn by reading, some people learn by doing, and some people learn by, you know, watching it. We're gonna do all three. And so watch for big improvements on the supportPage@blueberry.com. Oh, congratulations. That's a massive endeavor. Oh, it is. There's so much stuff on there, but, uh.

24:50 Anyway, it's like packing your house. You don't realize how much information you have. . Yeah. Until you have to go through it. Yeah. I, I dread to move. I'm not moving. I'm never moving again. Yeah. But that's an aside, . All right. So, uh, next week's show. Uh, Todd and I are gonna go through what we predicted in 2022 and what you guys predicted that we, uh, shared on that show last year. So, uh, it'll be a completely different format next week included, including some really fun stuff. And Todds me a dollar. . Oh, nice. We, we made, it won the last year, so I won the Be ah, welcome.

25:33 And of course, we have a lot of team members out enjoying the holiday season away from work. Our response times and sales and support may be a little slower than usual this week and next, but we should be back at full strength, uh, on January 3rd is probably when I would expect we would, uh, be back to full strength. But. Uh, yeah, that's when we're back. Of course, our holiday hours this year, uh, tomorrow we're gonna be off half a day, so afternoon Eastern and all day Monday and Boxing Day. I don't have any servants to give presents to, so I don't do boxing today. Me either. So, uh, and then, you know, uh, December 30th, we're taking a half day off. It's not New Year's Eve, and then we're taking January 2nd completely off. So Perfect.

26:23 That's the story here. And hey, we got a special deal this time. Instead of Toby doing a pro tip, we actually have a live pro tip from Kate here. This is actually as a result of Todd's interview with Toby on his podcast called Moving Conversations. And they, they talked about dynamic ad insertion and programmatic ads. And so that is what prompted this particular pro tip. Hi there, it's Toby Goodman here. Dynamic Ads enable you to keep your archive episodes relevant, or in fact, any podcast episode relevant. For example, before Dai, if you'd interviewed a big player in your industry or you've created a podcast about the history of an important building, you would hope and maybe even know because of stats that these episodes were likely to get listened to months and potentially years after you've published them.

27:25 What Dynamic Ads enable you to do is drop up to date ads into your podcast. Now, broadly, you have two options. You might be able to sell and resell ad space for a specific amount of time to someone who wants to sell to the kind of people who are listening to your podcast. You don't have to go to an automated marketplace. You can negotiate your own fee with different sponsors. Now the other option is that you can update your ad space with your own promotions. For example, a popular podcast episode released in 2019 can have an ad dynamically inserted for an event you are running next week.

28:10 This is certainly more where I spend my time working with business owners who want to scale using their podcasts rather than creating a business or income stream from their own podcast. But actually you can have a mix of both, which is amazing. Now, either way, there's no arguing. Podcast is growing up and becoming more powerful. So to get more context and hear a discussion with Podcast Tech Pioneer and c e o of Blueberry, Todd Cochran, check out my interview on Moving Conversations that can be found under the podcast's tab over@narrowpodcasting.com. So if you like the sound of Dynamic Ads or d i, then Blueberry is all set up with that functionality.

28:52 If you need help with audio or scripting, come and say hi to our team over@blueberrypro.com. Alright, well, very good. We, uh, yeah, digital ad insertion, we do that, uh, here at Blueberry of course. And yeah, a lot of people are using it to, uh, change up their intros too. I've, I've seen, you know, like for pre-roll, what they'll do is they'll have, uh, an intro promoting the current show. You know, so the fir you know, like say you publish an episode today, then they put the promo for that episode in all the back episodes.

29:33 So if someone comes in in the middle and was listening to an old show, they can, they promo the fact that they've got this topic on the new show, it's out now. So that's an excellent application for Dai. I love. That. Yeah. So I thought that was kinda, it was unique. Uh, when I heard somebody was doing that, I'm like, oh, okay. I guess that makes sense. , it does make sense. And it's, you know, it's good if, you know, even, even though you may or may not wanna be the network, it's also a good way to cross-promote shows on a network, you know, for, do a pre-roll or even a mid-roll. If you don't have ad inventory, just throw in a spot. You could throw it a promo for another show on the network. Wondery does that.

30:13 A lot. Or the network itself. Yeah. Or the network itself. So, you know, we could have a pre-roll in this show, uh, saying that we're part of the tech podcast network and, uh, but we don't. But we could. . But you could, but you could. It's also a terrific way to sell advertising space in your show, non-competing advertising space in your show for like quarters. Mm-hmm. , you pay X amount for the first quarter, second quarter, third quarter, and then you can go back in and swap all of those out throughout your catalog and keep consistently new ads going on. And of course, the most valuable ad space you have for your product and services is your own show. So as you have events and sales and interesting things for your people, you can swap out those ads really easily.

30:58 I was delighted by how easy the process is. Yeah. We, uh, we're, we're, uh, that's on our list of things. We are improving a lot, probably in the first quarter. Next year is our ad insertion system. We're, uh, gonna be making it less clunky and easier to use. And, and between you, me and the fence post, we're putting the, uh, we're we're, we're doing the, uh, insertion points in our interface rather than you having to edit them in. Tagging the file. Yeah. So Nice. Oh, you just made my year, Mike. So we're gonna be auto tagging or not auto tagging.

31:39 You set the tag points mm-hmm. and you can go through your back catalog and do that without re-uploading the whole thing. Oh, perfect. That's fantastic. That's gonna be the major improvement. All right. I picked this question out specifically cuz you are going to be here today. So , were you surprised by my answer? No, not at. All. No. No. So question of the week. Uh, our podcast uses a rigorous, rigorous format. I wouldn't say that normally. It is a very structured format. Yes. We have a structured format on the podcast and I think our listeners may get bored over time. What's a good time to switch things up? Also, what is your advice on how to make format changes?

32:23 You just do it, you just change it and then people are like, oh wow, this is, this is making my ears happy. What happened here? Am I listening to the right show? It sounds like Mike, but yeah, always, always a basic, a basic show format is always good to have. Mixing up that format based on the core content of your show is always a good idea. I mentioned one of the blueberry customers, cancer covered, they do a really good job of mixing up the way their show is built based on the topic at high at hand or how they've introduced it. And each show is just a slightly different from the one before. So nobody gets ear worn out, nobody's ears get worn out.

33:06 You didn't know this prior to our talking today, but your show's getting a revamp at the beginning of the. Year. Yes, I had, I had already thought of that before before you told me that. So . See, it's just like minds, like minds. So, uh, yeah, look for some changes around here too. Yep. But, uh, yeah, and of course we don't have to worry about an ad-free episode cause uh, we don't do ads necessarily other than for our own stuff. No, no. But for, for those who do, you know, offering an ad-free episode for a week or two to simply just give your listeners a great conversation without trying to sell them something is always a nice, a nice gift to give and a nice way to shake up your format.

33:47 Yes. So, uh, very good. We, like I said, we'll be working on the format of this one among other things. So that's good. If you got a question you'd like us to answer on the show, dropping me an email, mike blueberry.com. We can take audio, text, video, whoever, and we'll uh, try to use it on the show or at least, uh, talk about it in some form or another. And, uh, of course you can also drop something in the Blueberry podcasting Facebook group. That's a pretty good resource if you're into Facebook to, uh, find out what's going on here at Blueberry. So Yeah.

34:28 And the best place for support with any blueberry product or service, of course, is our ticket system. Tickets give the whole team access rather than direct emails. Nothing worse than coming back from a vacation and having 47,000 direct emails that you can't keep track of . So if you put it in the ticket system, we. Can, everybody gets to see. It. Right, right, right. So of course we're coming to you this week. Uh, Kate is in the, uh, in her studios at Blueberry Pro Production Tosey, Michigan. I'm up here at Mike Dell's world in Traverse City, and of course produced by the Blueberry Pro production team, actually Kate this week. So yeah. Thanks Kate.

35:12 . You're welcome. My pleasure. And be sure to fill out our listener survey at surveys.blueberry.com/podcast Insider. And if you want your own survey beyond our stat system, and you too can have one and you can schedule one-on-ones with Todd or myself, and that's our normal emails, todd@blueberry.com or mike@blueberry.com. Uh, hosting customers only. Uh, we may talk to you anyway if you're interested in becoming a customer Of course. But, uh, you know how that goes. Of course, if you want a, uh, uh, uh, I was gonna say a box of crap, but, uh, . , if you want some of our high quality junk Yes.

35:54 Our, uh, our podcast, uh. Swag. Swag that we normally give away at, uh, conferences. We've got big piles of it that need to be shipped out. So if you'd like some of that, uh, get with Mackenzie and she will ship you a care package. . Please don't make us move this . Yeah. All right. Well, uh, any, anything, any parting shots? I have no parting shots beyond Happy New Year and Merry, Merry Christmas. Yes, Merry Christmas. Happy New Year. We'll, uh, we'll see you next week with a special show that we probably will pre-record and, or maybe not, I don't know. And, uh, we'll see you next year.

36:35 Take. Care.