An Australian Approach to Balancing Welfare and Economics in Pork Production | Steve Coleman

What began as a spontaneous job application became a lifelong commitment to protecting animals across New South Wales and supporting some of the state’s most underserved and marginalized communities.

Throughout his career, Steve has developed a deep understanding of human behavior and an exceptional ability to inspire people to take meaningful action. His experience across animal welfare, government relations and the justice system has shaped his insight into what drives individuals, organizations and communities.

As CEO, Steve leads the largest animal welfare organization in Australia with authenticity, integrity and a clear strategic vision — creating the conditions for lasting, impactful change.

• The difference between animal welfare and animal rights — and why the pork industry needs to understand that distinction.
• Why communication and working with producers often leads to better animal welfare outcomes than enforcement alone.
• How real farm constraints influence decisions around housing systems like farrowing crates.
• Why consumer expectations, economics, and welfare improvements are closely connected in pork production.
• Steve’s “Golden Nugget”