September 27, 201900:03:50

How to Organize Information Technology (IT) & Digitization Roles

An excerpt from the forthcoming book “Organizing and Managing Insanely Great Products” by David Fradin with RN Prasad Digital teams are responsible for developing, testing, and implementing a strategy to reach and engage target audiences through digital channels like web, mobile, and social.   Organizational Structure To operate more effectively, organizations should be structured like…

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