In this episode of the He Said, She Said: Razor Branding™ Podcast, Jaci and Michael Russo sit down with Rob Einterz, a marketing leader in the global chemical industry, to discuss how branding works in complex B2B markets.
Rob shares how chemical companies build brand loyalty through reliability, relationships, and niche specialization. With long sales cycles, strict regulations, and highly technical buyers, success depends less on flashy marketing and more on trust, communication, and consistent performance across the entire organization.
The conversation explores why “the riches are in the niches,” how companies strengthen customer relationships over time, and why quality opportunities matter more than quantity in B2B marketing.
Listen wherever you get your podcasts or at razorbranding.org.
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