Crowdsourcing, what’s not to like? You get a logo, an ad, or virtually anything else for your brand, cheap and fast. Well, that’s the problem, cheap and fast rarely scream quality and reliability. Crowdsourcing comes with some very scary pitfalls. In this episode, Jaci gets into the glaring reasons why crowdsourcing your brand is not a good idea. From overall brand strategy to research and experience, she lays out all of the reasons why your brand is too precious to crowdsource.
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